Description Digital Marketing ManagerLocation: Plano, TX (Hybrid)Employment Type: Full-TimeAbout the RoleOur client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.
You'll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.
Key Responsibilities- Own and evolve the website strategy, including oversight of a web developer and external CMS partners
- Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility
- Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy
- Lead web operations, including dynamic content personalization, tag management, and customer segmentation
- Ensure proper event tracking, API integrations, and performance analytics across platforms
- Collaborate with IT and marketing teams to align digital initiatives with business goals
- Oversee contractors and agency relationships as needed
Requirements Qualifications- 5+ years of experience in digital marketing, web operations, or channel management
- Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager)
- Experience with CMS platforms and SEO tools
- Strategic mindset with the ability to translate business goals into digital execution
- Familiarity with AI-driven personalization and dynamic website experiences
- Proven success in mid-sized company environments (not startup-scale)
- Excellent communication and cross-functional collaboration skills
Preferred Tools & Technologies- Google Tag Manager
- CMS platforms (e.g., WordPress, Sitecore)
- SEO tools (e.g., SEMrush, Moz)
- Analytics platforms (e.g., GA4, Hotjar)
- Experience with dynamic content and personalization engines
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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