Overview
Skills
Job Details
Digital Marketing Manager E-commerce Brand
Location: US - Remote
Employment Type: Full-time
Experience Required: 5+ years in Digital Marketing, with at least 2 years in an e-commerce-focused role
About Us:
We are a fast-growing e-commerce brand on a mission to deliver exceptional products and experiences to our customers. As we scale, we are seeking a results-driven Digital Marketing Manager to lead our performance and brand marketing initiatives across digital channels.
Key Responsibilities:
Strategy & Planning
Develop and execute a comprehensive digital marketing strategy to drive traffic, conversions, and revenue growth
Own the customer acquisition funnel across paid and organic channels
Analyze data and market trends to adjust strategies and ensure KPIs are being met
Performance Marketing
Manage and optimize paid advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, TikTok, and affiliate platforms
Track ROAS, CPA, and other critical performance metrics
Collaborate with creative and product teams to run A/B tests and continuously improve ad performance
Email, SMS & CRM
Oversee lifecycle marketing campaigns including email, push notifications, and SMS
Improve customer retention and LTV through targeted segmentation and personalized automation flows
Own CRM platform (e.g., Klaviyo or similar) and reporting dashboards
Content & SEO
Guide content strategy to improve brand awareness and organic visibility
Manage SEO best practices, site structure, and content optimization