Channel Partner Marketing Manager

Job Description:

• The marketing point of contact for strategic channel partners, including (but not limited to) PaloAlto, Aruba, Rubrik, SentinelOne, and Ingram Micro.
• Manage corresponding channel partner MDF, BDF and MOU (and other funding) programs
• Own the strategy and implementation of growing these partners.
• Develop and execute partner marketing programs, including digital marketing.
• Develop, manage and execute partner specific events like tradeshows, training, and other partner funded events.
• Own social media and advertising strategy as it relates to partner plans.
• Track and monitor reporting of campaign results and sales results.
• Campaign and overall partner budget management to optimize and control spending.

Core Competencies:

• Channel and partner marketing guru
• Partner management, strategy and plan development, organization, and execution
• Thorough knowledge and understanding of MDF, BDF, MOU programs
• Social media understanding, including strategy and analytics
• Strategic thinker
• Understanding of B2B selling
• Skilled writer and editor
• Understanding of IT buyers and associated technology
• Understanding of technology and cybersecurity and willingness to become proficient
• Detail oriented events management
• Plan, design, set-up and manage campaigns
• ROI management
• Daily use of reporting, analytics, and trend tools
• Flexibility when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
• Effective in a variety of formal and informal presentation settings, gains positive attention, changes tactics that aren't working

Requirements:

• 5+ years of related work experience experience working with channel partners a must
• College Degree in applicable field
• Proven track record of analytical and data-driven decisions
• Hands on experience in marketing and managing budgets
• Advanced computer skills, particularly Microsoft Excel and PowerPoint
• Comfortable in a fast-paced, dynamic environment

Regards,

Raj Dakshinapu | Recruiter, Dotcom Team LLC

Phone:

Web: | Email:

2023 Best Places to Work Boston Business Journal

Minority Certified Boston Business Journal s Top Ten 2022, 2023

Certified National Minority Supplier NMSDC