The Manager, Creative Technology will help advance The Coca-Cola Company's tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets.
This role partners closely with MarTech teams, external technology partners, agencies, and cross-functional stakeholders to build and evolve in-house creative technology capabilities that enable faster, more efficient, and more personalized content production at scale.
This position plays a critical role in adapting global, local, and customer-led campaigns across shopper, POS, digital, OOH, and retail environments while maintaining Coca-Cola's creative standards, visual identity systems (VIS), and operational rigor. The ideal candidate thrives in ambiguity, embraces emerging technology, and brings a collaborative, solutions-oriented mindset to building new ways of working within a fast-evolving organization. This role will also help influence upstream creative development to ensure content is designed for customization, adaptability, and AI-enabled production across diverse markets, audiences, and channels.
What You Will Do for Us
Creative Technology & Capability Building:
Partner with MarTech teams, Adobe, external technology partners, and internal creative stakeholders to develop, integrate, and scale creative technology and AI-enabled workflows across the organization.
Lead the application of Adobe creative and generative AI solutions within Coca-Cola's content supply chain to improve content personalization, adaptation speed, and operational efficiency.
Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.
Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company's creative tech and AI capabilities.
Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.
Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.
Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.
Content Adaptation & Creative Production:
Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats.
Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards.
Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines.
Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints.
Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards.
This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms.
Brand Stewardship & Creative Excellence:
Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions.
Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market.
Ensure brand integrity across AI-generated and adapted content through strong quality control, governance, and workflow management practices.
Ensure adaptations align to established governance, production workflows, and operational standards.
Qualifications & Requirements
Bachelor's degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations within an agency, studio, or in-house creative environment.
Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, InDesign, Firefly, and other generative AI platforms.
Strong working knowledge of collaborative creative workflows, content supply chains, and asset management systems.
Familiarity with Adobe ecosystem tools, Workfront, or comparable workflow/project management systems.
Experience managing large-scale asset adaptation, automation, and versioning across multiple channels and formats.
Strong understanding of production standards, packaging requirements, file preparation, and print/digital specifications.
Experience working with generative AI, creative automation platforms, personalization workflows, or emerging creative technologies is strongly preferred.
Excellent communication and collaboration skills with the ability to work effectively across internal teams, external partners, and global stakeholders, including translating technical concepts for non-technical audiences.
Preferred Skills
Experience working within complex, fast-paced, highly matrixed organizations.
Familiarity with content supply chains, DAM systems, and marketing technology ecosystems.
Strong organizational and operational mindset with attention to detail and process consistency.
Ability to navigate ambiguity, adapt quickly to changing priorities, and solve problems proactively.
Passion for innovation, experimentation, and advancing tech-enabled creative ways of working.
Demonstrated "learn-it-all" mindset with curiosity and openness to new technologies, tools, and evolving business needs.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: coke
- Position Id: R-148689
- Posted 1 day ago
