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Job Details

Skills

Energy
Water Treatment
Conceptualization
Product Marketing
Product Management
Banner Ads
Point Of Sale
Regulatory Compliance
FOCUS
DTC
Customer Experience
Concept Development
Art
Layout
Technical Writing
Brand
Oracle Linux
Graphics Design
Mentorship
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Digital Marketing
Web Design
Brand Management
Social Media
Photography
Photo Manipulation
User Experience
UI
Responsive Design
Organizational Skills
Attention To Detail
HTML
Cascading Style Sheets
Motion Graphics
Video Editing
A/B Testing
Optimization
Management
Video
Documentation
Collaboration
Partnership
Marketing
Electronic Commerce
SANS
Insurance
Life Insurance

Energy
Water Treatment
Conceptualization
Product Marketing
Product Management
Banner Ads
Point Of Sale
Regulatory Compliance
FOCUS
DTC
Customer Experience
Concept Development
Art
Layout
Technical Writing
Brand
Oracle Linux
Graphics Design
Mentorship
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Digital Marketing
Web Design
Brand Management
Social Media
Photography
Photo Manipulation
User Experience
UI
Responsive Design
Organizational Skills
Attention To Detail
HTML
Cascading Style Sheets
Motion Graphics
Video Editing
A/B Testing
Optimization
Management
Video
Documentation
Collaboration
Partnership
Marketing
Electronic Commerce
SANS
Insurance
Life Insurance

Summary

Company / Location Information

A.O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world?s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

Primary Function

We are seeking a highly creative and detail-oriented Lead Graphic Designer to lead the development of compelling visual communications across digital, print, packaging, and eCommerce channels. This role is responsible for the conceptualization, design, and execution of high-impact creative assets that support brand growth, product marketing, and direct-to-consumer initiatives. The ideal candidate combines strong visual design skills with UX expertise, production knowledge, and experience directing photo and video content while leading a team of graphic designers.

Responsibilities

Key Responsibilities
- Lead the end-to-end creative process, collaborating cross-functionally with marketing, product management, eCommerce, and external partners to develop and execute innovative creative strategies that support business goals and enhance brand performance.
- Concept and design weekly promotional email campaigns, banner ads, and other digital marketing assets that drive engagement and conversions.
- Develop creative concepts and execute designs for product labeling, packaging, and point-of-sale materials while maintaining brand consistency and regulatory compliance.
- Create engaging social media content, including static graphics, animations, and campaign assets across multiple platforms.
- Design and optimize product landing pages with a strong focus on user experience (UX), customer journey, and conversion rate optimization.
- Develop and maintain direct-to-consumer (DTC) web assets, ensuring a seamless and visually compelling online customer experience.
- Lead the creative direction for product and lifestyle photography and video productions, including concept development, shot planning, art direction, and collaboration with photographers, videographers, and talent.
- Direct high-end photo retouching, color correction, and image enhancement for marketing and eCommerce applications.
- Lead the design, layout, and ongoing maintenance of technical documentation, including product manuals, installation guides, and support materials, ensuring accuracy, consistency, and an exceptional user experience.
- Ensure all creative assets adhere to brand standards and are delivered on time and to specification.

Qualifications

Required Qualifications
- Bachelor\'s degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.
- 7+ years of professional graphic design experience, including demonstrated experience leading creative projects and mentoring designers.
- Expert-level proficiency in Adobe Creative Cloud applications, including Photoshop, Illustrator, InDesign, and After Effects.
- Strong portfolio demonstrating excellence in digital marketing, packaging, web design, and brand development.
- Proven experience designing promotional emails, web banners, landing pages, social media content, and print collateral.
- Experience leading and directing product and lifestyle photography and video productions.
- Advanced photo retouching and image manipulation skills.
- Strong understanding of UX/UI best practices, responsive web design principles, and eCommerce customer experiences.
- Exceptional organizational skills with meticulous attention to detail, especially in technical and instructional content.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Knowledge of HTML/CSS and email design best practices.
- Experience with motion graphics and video editing.
- Familiarity with packaging production processes and print specifications.
- Understanding of A/B testing and performance-driven creative optimization.
Success Measures
- Increased engagement and conversion through email, social, and web creative.
- Consistent delivery of high-quality branded assets across all channels.
- Effective management of photo/video productions and creative campaigns.
- Accurate, visually appealing product documentation and technical materials.
- Strong collaboration and partnership across marketing, eCommerce, and product teams.

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

#LI-AO

#LI-Hybrid

#Appcast

ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status.

We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: appfeed
Position Id: 27678_27696
Posted 3 days ago

Job Details

Skills

Energy
Water Treatment
Conceptualization
Product Marketing
Product Management
Banner Ads
Point Of Sale
Regulatory Compliance
FOCUS
DTC
Customer Experience
Concept Development
Art
Layout
Technical Writing
Brand
Oracle Linux
Graphics Design
Mentorship
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Digital Marketing
Web Design
Brand Management
Social Media
Photography
Photo Manipulation
User Experience
UI
Responsive Design
Organizational Skills
Attention To Detail
HTML
Cascading Style Sheets
Motion Graphics
Video Editing
A/B Testing
Optimization
Management
Video
Documentation
Collaboration
Partnership
Marketing
Electronic Commerce
SANS
Insurance
Life Insurance

Energy
Water Treatment
Conceptualization
Product Marketing
Product Management
Banner Ads
Point Of Sale
Regulatory Compliance
FOCUS
DTC
Customer Experience
Concept Development
Art
Layout
Technical Writing
Brand
Oracle Linux
Graphics Design
Mentorship
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Digital Marketing
Web Design
Brand Management
Social Media
Photography
Photo Manipulation
User Experience
UI
Responsive Design
Organizational Skills
Attention To Detail
HTML
Cascading Style Sheets
Motion Graphics
Video Editing
A/B Testing
Optimization
Management
Video
Documentation
Collaboration
Partnership
Marketing
Electronic Commerce
SANS
Insurance
Life Insurance

Summary

Company / Location Information

Primary Function

Responsibilities

Key Responsibilities
- Lead the end-to-end creative process, collaborating cross-functionally with marketing, product management, eCommerce, and external partners to develop and execute innovative creative strategies that support business goals and enhance brand performance.
- Concept and design weekly promotional email campaigns, banner ads, and other digital marketing assets that drive engagement and conversions.
- Develop creative concepts and execute designs for product labeling, packaging, and point-of-sale materials while maintaining brand consistency and regulatory compliance.
- Create engaging social media content, including static graphics, animations, and campaign assets across multiple platforms.
- Design and optimize product landing pages with a strong focus on user experience (UX), customer journey, and conversion rate optimization.
- Develop and maintain direct-to-consumer (DTC) web assets, ensuring a seamless and visually compelling online customer experience.
- Lead the creative direction for product and lifestyle photography and video productions, including concept development, shot planning, art direction, and collaboration with photographers, videographers, and talent.
- Direct high-end photo retouching, color correction, and image enhancement for marketing and eCommerce applications.
- Lead the design, layout, and ongoing maintenance of technical documentation, including product manuals, installation guides, and support materials, ensuring accuracy, consistency, and an exceptional user experience.
- Ensure all creative assets adhere to brand standards and are delivered on time and to specification.

Qualifications

Required Qualifications
- Bachelor\'s degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.
- 7+ years of professional graphic design experience, including demonstrated experience leading creative projects and mentoring designers.
- Expert-level proficiency in Adobe Creative Cloud applications, including Photoshop, Illustrator, InDesign, and After Effects.
- Strong portfolio demonstrating excellence in digital marketing, packaging, web design, and brand development.
- Proven experience designing promotional emails, web banners, landing pages, social media content, and print collateral.
- Experience leading and directing product and lifestyle photography and video productions.
- Advanced photo retouching and image manipulation skills.
- Strong understanding of UX/UI best practices, responsive web design principles, and eCommerce customer experiences.
- Exceptional organizational skills with meticulous attention to detail, especially in technical and instructional content.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Knowledge of HTML/CSS and email design best practices.
- Experience with motion graphics and video editing.
- Familiarity with packaging production processes and print specifications.
- Understanding of A/B testing and performance-driven creative optimization.
Success Measures
- Increased engagement and conversion through email, social, and web creative.
- Consistent delivery of high-quality branded assets across all channels.
- Effective management of photo/video productions and creative campaigns.
- Accurate, visually appealing product documentation and technical materials.
- Strong collaboration and partnership across marketing, eCommerce, and product teams.

We Offer

#LI-AO

#LI-Hybrid

#Appcast

ADA Statement & EEO Statement

We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Dice Id: appfeed
Position Id: 27678_27696
Posted 3 days ago

Staff Visual Designer / Brand & Growth / Remote

Remote

•

Today

Job Description A rapidly growing fintech company transforming how people approach financial planning is looking for a Staff Visual Designer, Brand & Growth to help define and scale the visual identity of a modern financial services brand. By combining expert human financial guidance with technology, AI, and automation, the company is building a new model for financial planning that goes beyond traditional investment management. Its mission is to make comprehensive financial advice more accessi

Easy Apply

Full-time

USD 175,000.00 - 200,000.00 per year

Graphic Designer Lead

Skills

Summary

Company / Location Information

Primary Function

Responsibilities

Qualifications

We Offer

ADA Statement & EEO Statement

Dice Job Match Score™

Similar Jobs

Graphic Designer Lead

Job Details

Skills

Summary

Company / Location Information

Primary Function

Responsibilities

Qualifications

We Offer

ADA Statement & EEO Statement

Dice Job Match Score™

Similar Jobs