Health/wellness, DTC, Subscriptions
This Jobot Job is hosted by: Dylan Currier
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $150,000 - $200,000 per year
A bit about us:
We're a powerhouse in the bodybuilding and fitness space, known for delivering premium-quality supplements trusted by athletes and fitness enthusiasts worldwide. From amino acids and creatine to protein powders and pre-workouts, our products fuel peak performance. As a well-established brand with a loyal community, we're ready to take our marketing to the next level-and that's where you come in.
Why join us?
Competitive salary + performance bonuses
Health, dental, and vision benefits
Product discounts and fitness perks
A passionate, high-energy team that loves what they do
Opportunity to shape the future of a leading fitness brand
Job Details
We're seeking a bold, creative, and performance-driven Director of Marketing to lead our brand strategy and execution. In this role, you'll be responsible for developing and driving our marketing vision across content creation, social media, digital campaigns, and design. You'll manage budgets, lead creative initiatives, and build strong brand awareness across all channels. This role requires someone who knows the fitness world, understands the mindset of bodybuilders, and can turn engagement into action.
Key Responsibilities:
Lead Marketing Strategy: Develop and execute a comprehensive marketing plan to drive brand awareness, customer acquisition, and sales growth.
Content Creation: Oversee and contribute to the production of high-quality content including blog posts, emails, videos, landing pages, and more that reflect the brand's voice and resonate with the bodybuilding community.
Social Media Management: Own the strategy and day-to-day execution of all social platforms (Instagram, TikTok, YouTube, etc.), working with influencers, athletes, and internal teams to create engaging, trend-forward content.
Design Oversight: Collaborate with designers and creative teams to ensure brand consistency across packaging, ads, digital assets, and in-store materials.
Campaign Execution: Plan and execute product launches, promotions, and seasonal campaigns with measurable results.
Analytics & Reporting: Track KPIs, analyze campaign performance, and pivot strategies to optimize ROI and customer engagement.
Budget Management: Develop and manage the marketing budget, ensuring efficient spend across all channels.
Team Leadership: Lead and mentor a growing marketing team, setting clear goals and encouraging innovation and collaboration.
Qualifications:
6+ years of experience in marketing, preferably in supplements, fitness, or CPG (consumer packaged goods).
Deep understanding of bodybuilding culture, trends, and the fitness consumer mindset.
Proven track record of developing and executing successful multi-channel marketing campaigns.
Experience managing and creating content for high-growth social media accounts.
Strong eye for design, with experience guiding creative projects and brand aesthetics.
Proficient in digital marketing tools and platforms (Google Analytics, Meta Ads Manager, Klaviyo, Canva, etc.).
Strong leadership, communication, and project management skills.
Bonus Points For:
Prior experience in the supplements or performance nutrition space.
Network of fitness influencers or creators.
Adobe Creative Suite experience or ability to jump into light design work.
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: 91113390
- Position Id: 972611903
- Posted 6 hours ago
Never miss an opportunity! Create an alert based on the job you applied for.
