Job Title: Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media
Location: Los Angeles, CA or NY (hybrid – remote 3 days/wk, office 2 days/wk)
Hire Type: Contract (12 months+)
Role Overview:
The Senior Specialist, Social Media, Influencers, and Paid Media – Americas is an individual contributor and the single subject matter expert (SME) for social, influencer, and paid digital media across the U.S. and Latin America. The role drives culturally relevant, high-performing programs that bring our brand, technology, and storytelling to life across entertainment, technology, and culture.
Core responsibilities include localizing and executing global social, influencer & paid media strategies, and content; serving as the voice across social platforms; developing and driving region-specific social, influencer & paid media programs; and identifying and executing region-specific opportunities to deepen engagement, expand reach, and deliver measurable impact across B2B and B2C audiences.
This role operates in a matrixed environment, collaborating closely with U.S. and LATAM Marketing, Global Social & Digital, Creative, PR, agency partners, and external partners to ensure activations are well-planned, expertly executed, and continuously optimized.
Fluency in English and Spanish is required (with Portuguese fluency a nice to have) to support U.S. and LATAM markets.
Key Responsibilities:
Influencer & Creator Marketing
- Act as regional SME for influencer and creator marketing across the U.S. and LATAM.
- Develop influencer marketing strategy in support of regional marketing goals.
- Drive and manage planning and execution of creator and influencer partnerships, either directly or with agency support, including identifying, vetting, briefing, and managing relationships aligned with our brand values and audience priorities.
- Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance.
- Maintain organized log of past and potential future creator/influencer engagements to support the development of a foundational influencer database
- Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.
Paid Media Activation
- Serve as the regional SME for paid social and digital media in support of Americas marketing initiatives and global campaigns executed in region.
- Manage, execute, and optimize paid media plans in US & LATAM, buying the media directly or working with an agency B2C and B2B programs.
- Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels.
- Translate campaign insights into actionable recommendations for creative, audience, and media optimization.
Skills:
Social Media Strategy & Execution
- Serve as the regional SME for social media across U.S. and LATAM, providing guidance, best practices, and oversight to ensure consistent, high-quality execution.
- Manage LATAM and US-specific regional content calendars, publishing workflows, approvals, and quality control in partnership with internal teams & external agencies.
- Execute campaign-based social media programs across priority platforms including YouTube, Instagram, TikTok, Facebook, X, and LinkedIn aligned with Americas regional priorities, Global campaigns & global strategy.
- Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels.
- Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes moments, and partner activations.
- Support daily publishing tasks: scheduling and publishing content across platforms (Instagram, X, TikTok, LinkedIn, YouTube) using Sprout or native tools
- Assist with caption input, link generation, quality control, & final checks pre-publishing
- Ensure all posts meet platform specs, brand voice, and accessibility standard
- Monitor platform trends, cultural moments, and entertainment tentpoles to inform proactive planning and reactive content opportunities.
Community Management
Serve as the day-to-day voice across social platforms, engaging authentically with our community through comments, DMs, and conversations. From responding to fans to identifying trending moments worth joining, you'll help ensure our social presence feels as dynamic and connected as the experiences we enable. Additionally, the position will work with the local agencies to ensure CM is optimized and in one tone/voice.
Analytics, Reporting & Optimization
- Track and analyze performance across organic social, influencer, and paid media programs using platform-native tools and reporting dashboards.
- Manage reporting of fan engagement, social listening sentiment, and content performance by category using Sprout and native platform tools
- Compile performance recaps, insights, & learnings for regional & global stakeholders.
- Apply data-driven learnings to refine content, targeting, & activation approach.
- Assist in preparing decks, campaign recaps, and real-time stakeholder updates
- Fulfill internal requests such as Box uploads, asset pulls, and Slack inbox triage
Cross-Functional & Partner Collaboration
- Act as both an internal and partner-facing expert, representing our social, influencer, and paid media point of view.
- Participate in marketing planning meetings with strategic partners, bringing best practices, platform insights, and innovative, creative activation ideas to the table.
- Partner closely with Americas Marketing, Global Social & Digital, Creative, PR, CRM, Partnerships, and agency teams to ensure integrated, on-time execution.
- Support regional launches, tentpole moments, and partner activations across entertainment, technology, and culture-driven initiatives.
- Serve as the primary point of contact for social, influencer, and paid media execution within the Americas region.
Qualifications:
- 5-7+ yrs. experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands.
- Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America.
- Creative and pop-culture savvy, with proven examples of managing social and influencers programs for brands in an authentic way.
- Proven success working independently creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level.
- Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization.
- Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms.
- Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools).
- Able to solve problems creatively and deliver results in a fast-paced environment.
- Highly organized, with strong planning skills and meticulous attention to detail
- Strong communicator with confidence engaging and collaborating with senior internal stakeholders and external partners
- Fluency in English and Spanish (written and verbal) is required.
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