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Marketing Research & Insights Analyst

Custom Staffing

Hybrid in Parsippany-Troy Hills, New Jersey • Today

Easy Apply

Contract

55 - 57

Head of Analyst Relations & Market Insights (Hybrid Boston/ Remote EST)

Cielo

Remote or Boston, Massachusetts • 24d ago

Full-time

Job Details

Skills

Marketing Research
Focus Groups
User Experience
Qualtrics
Market Research
Project Management
Customer Experience
Analytical Skill
Business Insights
CPG
Physical Product Knowledge

Summary

Marketing Research & Insights Analyst

Parsippany, NJ (Primarily Remote with occasional onsite meetings)
$55.00-$57.00/hour W2
12+ Month Contract (Potential Right to Hire)
W2 Only – No C2C or 3^rd Party Agencies

Required Skills

Marketing Research & Customer Insights
Qualtrics Survey Programming (Survey Flow, Embedded Data, Matrix Questions, Display/Skip & Branch Logic)
Qualitative & Quantitative Research
Survey Design & Questionnaire Development
Focus Groups, Interview & Panel Moderation
Voice of the Customer (VOC) / Customer Experience (CX)
Customer Journey Mapping
Advanced Excel & PowerPoint
Project Management & Data Analysis

We are seeking a Marketing Insights Analyst to lead end-to-end market research projects that drive business strategy. The ideal candidate will have hands-on experience programming surveys in Qualtrics, conducting customer research, and translating data into actionable business insights.

Responsibilities

Manage qualitative and quantitative market research projects from planning through presentation.
Partner with stakeholders to define research objectives and methodologies.
Design, program, test, and launch Qualtrics surveys using Survey Flow, Embedded Data, Matrix Questions, Display/Skip Logic, and Branch Logic.
Develop questionnaires and discussion guides; facilitate focus groups, interviews, and panel discussions.
Analyze research findings and present actionable recommendations to business leaders.
Support Product, Brand, Marketing, Customer Experience (CX), and Voice of the Customer (VOC) initiatives.
Manage research vendors, project timelines, and cross-functional partnerships.

Required Qualifications

Bachelor’s degree required.
3–5 years of experience in Marketing Research, Marketing Insights, Customer Insights, VOC, CX, or UX Research.
Hands-on experience designing and programming surveys in Qualtrics.
Experience with survey programming, questionnaire development, focus groups, interview moderation, and presenting research findings to stakeholders.
Strong project management, analytical, and communication skills.

Technical Skills

Qualtrics - Hands-on experience designing and programming surveys in Qualtrics.
Microsoft Excel, PowerPoint, Word
Google Workspace

Preferred

Customer Journey Mapping
A/B & Concept Testing
UX/CX Research
Primary & Secondary Market Research
CPG or physical product research
AI tools for research operations
Ideal Candidate: A hands-on marketing research professional who can independently manage research projects, build advanced Qualtrics surveys, uncover meaningful customer insights, and deliver recommendations that influence business decisions.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10301087
Position Id: 26-00154
Posted 30+ days ago

Fitment

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Contact the job poster

Juli Gordon

Recruiter @ Custom Staffing

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Job Details

Skills

Marketing Research
Focus Groups
User Experience
Qualtrics
Market Research
Project Management
Customer Experience
Analytical Skill
Business Insights
CPG
Physical Product Knowledge

Summary

Marketing Research & Insights Analyst

Parsippany, NJ (Primarily Remote with occasional onsite meetings)
$55.00-$57.00/hour W2
12+ Month Contract (Potential Right to Hire)
W2 Only – No C2C or 3^rd Party Agencies

Required Skills

Marketing Research & Customer Insights
Qualtrics Survey Programming (Survey Flow, Embedded Data, Matrix Questions, Display/Skip & Branch Logic)
Qualitative & Quantitative Research
Survey Design & Questionnaire Development
Focus Groups, Interview & Panel Moderation
Voice of the Customer (VOC) / Customer Experience (CX)
Customer Journey Mapping
Advanced Excel & PowerPoint
Project Management & Data Analysis

Responsibilities

Manage qualitative and quantitative market research projects from planning through presentation.
Partner with stakeholders to define research objectives and methodologies.
Design, program, test, and launch Qualtrics surveys using Survey Flow, Embedded Data, Matrix Questions, Display/Skip Logic, and Branch Logic.
Develop questionnaires and discussion guides; facilitate focus groups, interviews, and panel discussions.
Analyze research findings and present actionable recommendations to business leaders.
Support Product, Brand, Marketing, Customer Experience (CX), and Voice of the Customer (VOC) initiatives.
Manage research vendors, project timelines, and cross-functional partnerships.

Required Qualifications

Bachelor’s degree required.
3–5 years of experience in Marketing Research, Marketing Insights, Customer Insights, VOC, CX, or UX Research.
Hands-on experience designing and programming surveys in Qualtrics.
Experience with survey programming, questionnaire development, focus groups, interview moderation, and presenting research findings to stakeholders.
Strong project management, analytical, and communication skills.

Technical Skills

Qualtrics - Hands-on experience designing and programming surveys in Qualtrics.
Microsoft Excel, PowerPoint, Word
Google Workspace

Preferred

Customer Journey Mapping
A/B & Concept Testing
UX/CX Research
Primary & Secondary Market Research
CPG or physical product research
AI tools for research operations
Ideal Candidate: A hands-on marketing research professional who can independently manage research projects, build advanced Qualtrics surveys, uncover meaningful customer insights, and deliver recommendations that influence business decisions.

Dice Id: 10301087
Position Id: 26-00154
Posted 30+ days ago

Fitment

Dice Job Match Score™

To see how well you match this job, please log in or create an account.

Once logged in, be sure to complete your profile to get the most accurate match score.

Contact the job poster

Juli Gordon

Recruiter @ Custom Staffing

View Profile

Create job alert

Never miss an opportunity! Create an alert based on the job you applied for.

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