RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Automation Manager III to join their team in Mountain View, CA.
Summary:
The Mid-Market Marketing team is seeking a Contingent Worker Product Marketing Manager to build our customer advocacy and social proof capability from the ground up. This role owns the connection between what our customers say and how our team markets - defining what "proof" should look like by ICP, recruiting the customers who embody it, and turning their stories into assets the commercial organization can use.
Key Responsibilities:
* Develop a framework defining the benefits and outcomes that matter most by ICP, grounded in what strengthens our in-market messaging
* Establish a repeatable process to identify and recruit customers who match the framework, building a pipeline of advocacy-ready customers rather than one-off finds
* Identify customers who meet framework criteria and lead customer interviews to surface their story
* Develop social proof assets from those interviews - case studies, a quote library, and other formats based on commercial organization need
* Partner with the video testimonial team to ensure interviews capture the right story on camera
* Deliver rough cuts to editors, shaping story and structure before final production
* Compile social proof performance reporting on a regular cadence, tracking usage and impact across the commercial organization
REQUIREMENTS:
* BA/BS degree
* Experience in product marketing, customer marketing, or customer advocacy, with direct ownership of case studies, testimonials, or reference programs
* Strong interviewing and storytelling skills - able to draw out a customer's story and shape it into a usable asset
* Comfortable building process in an undefined space; this is a 0-1 build
* Experience partnering with video/creative teams on testimonial content, including reviewing footage and shaping rough cuts
Preferred Qualifications:
* Experience with B2B or mid-market SaaS customers
* Familiarity with ICP-based segmentation and messaging frameworks
* Experience reporting on advocacy or social proof program performance
Key Success Attributes:
* Builder who creates a durable recruitment and production pipeline where none exists today
* Trusted enough with customers to get them to say yes to being featured, and skilled enough to get the real story out of them
* Operates independently across xfn teams - video, sales enablement, commercial stakeholders - without needing structure handed to them
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2190188
- Posted 1 day ago
Never miss an opportunity! Create an alert based on the job you applied for.