Title: Digital Product Manager - B2B ecommerce
Location: Pittsburgh, PA(onsite)
Position Summary
We are seeking an experienced Digital Product Manager to support the development, delivery, and continuous optimization of digital capabilities across the eCommerce platform.
The ideal candidate will bring strong digital product management experience, preferably within B2B eCommerce, SaaS, Life Sciences, or other complex digital environments, and will be responsible for identifying opportunities that improve the customer experience, enhance merchandising and promotional engagement, optimize pricing presentation, and strengthen the overall Find, Decide, and Buy customer journey.
The Digial Product Manager will work closely with Product, UX, Engineering, Analytics, Experimentation, and business teams to translate customer and business needs into prioritized digital solutions and measurable business outcomes.
Using a customer-centric and data-driven product management approach, the candidate will identify product opportunities, establish priorities, develop product roadmaps and requirements, support MVP delivery, and continuously optimize digital experiences based on analytics, experimentation, voice-of-the-customer insights, and business value.
Key Responsibilities
- Assess existing digital capabilities, customer experience challenges, product opportunities, and business priorities across FisherSci.com.
- Identify and prioritize opportunities to improve the overall digital customer experience across the Find, Decide, and Buy journey.
- Develop and maintain a prioritized digital product roadmap covering product strategies, initiatives, enhancements, and delivery activities.
- Identify and implement digital capabilities that improve merchandising opportunities, product discovery, promotional engagement, and conversion.
- Partner with business stakeholders to understand pricing strategies and ensure pricing information is presented clearly and effectively within the eCommerce experience.
- Gather and incorporate Voice of the Customer (VoC) insights into product strategy, prioritization, and experience improvements.
- Translate customer needs, business requirements, analytics, and product opportunities into clear product requirements, user stories, and acceptance criteria.
- Maintain and prioritize the product backlog based on customer impact, commercial value, technical feasibility, risk, and delivery effort.
- Apply both quantitative and qualitative data to product prioritization and investment decisions.
- Work closely with Engineering teams to ensure product vision, requirements, expected outcomes, and acceptance criteria are clearly understood and accurately implemented.
- Collaborate closely with UX teams and apply design-thinking principles to deliver intuitive and customer-centered digital experiences.
- Define and support delivery of Minimum Viable Products (MVPs) and continuously iterate based on customer feedback, analytics, experimentation, and product performance.
- Partner with Analytics and Experimentation teams to measure digital product performance and identify areas for improvement.
- Develop and execute A/B testing, multivariate testing, and other experimentation approaches to validate hypotheses, improve conversion funnels, and optimize customer experiences.
- Monitor product performance, customer behavior, conversion metrics, and experience KPIs to identify trends, gaps, and opportunities requiring action.
- Convert analytics, customer feedback, experimentation findings, and business insights into actionable product recommendations.
- Drive alignment across a broad group of cross-functional and globally distributed stakeholders.
- Facilitate product decisions where customer, commercial, technical, organizational, and delivery priorities compete.
- Ensure digital experiences are appropriately designed and delivered across relevant desktop, mobile, tablet, and digital channels.
- Maintain product documentation, decisions, prioritization rationale, roadmaps, backlog status, and delivery progress throughout the engagement.
- Support effective handover of roadmaps, product priorities, performance insights, recommendations, and supporting documentation at the completion of the engagement.
Key Deliverables
The Digital Product Manager will be responsible for delivering:
- Prioritized digital product roadmap.
- Defined and prioritized customer experience improvement opportunities.
- Product backlog containing clear requirements, user stories, and acceptance criteria.
- Recommendations related to merchandising, promotions, pricing, and customer experience.
- MVP definitions and prioritized delivery plans.
- Voice-of-the-customer findings and customer insights.
- Product performance measures and KPI tracking.
- Experimentation and conversion optimization recommendations.
- A/B and multivariate testing hypotheses and associated product recommendations.
- Product performance and optimization reviews.
- Stakeholder alignment and product decision documentation.
- End-of-engagement product roadmap, outstanding priorities, recommendations, performance insights, and handover documentation.
Required Skills & Experience
- 8+ years of strong experience in Digital Product Management, preferably within B2B eCommerce or SaaS environments.
- 5+ years of proven experience managing digital products across the complete product lifecycle, including:
- Opportunity identification
- Discovery
- Product strategy
- Roadmap development
- Requirements definition
- Development
- Launch
- Measurement
- Optimization
- 3 to 5 years of strong eCommerce product management experience with a solid understanding of:
- Customer journeys
- Product discovery and search
- Conversion funnels
- Merchandising
- Promotions
- Pricing experiences
- Checkout / purchase journeys
- Strong customer-centric mindset with demonstrated experience incorporating Voice-of-the-Customer insights into product decisions.
- Ability to translate customer and business needs into clear product strategies, roadmaps, requirements, user stories, acceptance criteria, and delivery priorities.
- Strong data-driven decision-making skills using quantitative and qualitative information to prioritize opportunities and investments.
- Experience using product analytics, customer behavior data, conversion metrics, and KPIs to drive continuous improvement.
- Hands-on experience with A/B testing, multivariate testing, experimentation, and conversion rate optimization.
- Strong experience collaborating with UX, Engineering, Analytics, Experimentation, Marketing, Commercial, and business stakeholders.
- Experience applying design-thinking and customer-centered design principles within digital product development.
- Experience defining, delivering, and optimizing MVPs through iterative product development.
- Strong understanding of Agile product development and delivery methodologies.
- Experience managing and prioritizing digital product backlogs.
- Strong stakeholder management, influencing, facilitation, negotiation, and communication skills.
- Ability to work effectively within complex, matrixed, cross-functional, and globally distributed organizations.
- Ability to make clear product prioritization decisions where customer, commercial, technical, and organizational priorities compete.
- Experience developing digital experiences across multiple device types, including desktop, mobile, and tablet.
- Strong analytical and problem-solving skills with the ability to convert data and customer insights into actionable product improvements.
- Good understanding of modern web technologies and digital architectures, with the ability to communicate effectively with technical teams.
Preferred / Advantageous Experience
- Experience within Life Sciences, Healthcare, Medical Devices, regulated eCommerce, or similar regulated industries.
- Previous experience managing B2B digital commerce platforms.
- Experience supporting global websites, international applications, or digital products used across multiple geographies.
- Experience working with large-scale enterprise eCommerce ecosystems and globally distributed business and technology teams.
Key Competencies
- Digital Product Strategy
- B2B eCommerce Product Management
- Customer Journey Optimization
- Product Roadmap & Backlog Management
- Merchandising & Promotions
- Pricing Experience
- Voice of the Customer
- Product Analytics & KPIs
- A/B & Multivariate Testing
- Conversion Rate Optimization
- UX & Design Thinking
- MVP Definition & Delivery
- Agile Product Management
- Stakeholder Management
- Cross-Functional Leadership
- Data-Driven Decision Making
- Global Digital Product Delivery
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