Lead and implement marketing automation and customer journey solutions across B2C and B2B customers, leveraging handson experience with marketing technologies to deliver Adobe Customer Journeys technology including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, and broader Adobe Experience Cloud. Drive marketing personalization, experimentation, and optimization strategies that improve customer engagement, increase conversion, and enhance overall marketing performance. Act as a strong partner to Product and Engineering, by providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution. Bring deep industry knowledge and consulting expertise to guide clients through best practices, challenge assumptions, and deliver proactive, prescriptive recommendations that shape their marketing and customer experience strategies. Collaborate with crossfunctional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution. Partner closely with project and engagement leadership on executive readouts, escalation management, and proactive risk identification and mitigation. Support the creation of delivery frameworks, accelerators, and repeatable processes that improve efficiency, consistency, and customer outcomes. Utilize proprietary Adobe AI technologies to deliver an improved and high-quality customer experience. Translate customer needs into technical solutions based on a balance of architecture standards and plans, total cost of ownership and feasibility. Collaborate with Adobe s sales and internal teams to grow accounts, ideate solutions and address evolving customer needs. Provide mentorship and technical leadership to team members, fostering knowledge sharing and capability growth across the team. Produce highquality, unittested deliverables and participate in peer testing, including analyzing functional and technical documentation to create test plans, test cases, and test scripts. Technical & Professional Skills Hands-on expertise with B2C and B2B marketing technologies such as: Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, and other enterprise marketing platforms; Adobe solutions preferred but not required. Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and datadriven optimization strategies. Knowledge of the digital marketing ecosystem and the tools, technologies and strategies that support it including CDP, DMP, Paid Media, identity management, marketing automation, data collection & privacy laws. Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration. Experience working with and setting up API connections and comfortable using Postman, PostBuster or similar tools. Ability to translate business goals and requirements into scalable marketing architectures, data structures, and measurable KPIs. Produce clear, well-communicated, complete designs for product features or sub systems Strong consulting skillset, including the ability to deliver industry insights, apply a proactive and prescriptive approach, and confidently engage with executivelevel stakeholders. Excellent communication, problemsolving, and cross-functional collaboration skills, with the ability to navigate ambiguity and drive clear outcomes. Experience partnering with Product and Engineering teams to inform roadmap planning, identify enhancements, and support gotomarket strategy. Ability to learn on the fly and stay on top of a rapidly changing technology landscape that is heavily influenced by advancements in AI. Preferred Qualifications Experience leading multiworkstream marketing technology or customer experience programs. Background in customer journey design, lifecycle marketing, or marketing analytics. Certifications in Adobe Experience Cloud applications or similar platforms.
