Position : Marketing Specialist II (Loyalty Strategist)
Location : Alpharetta GA 100% Remote
Direct Client Requirement
MUST HAVE: Experience in loyalty strategies, not just a marketing background, but someone who has worked on a in the past. Innovative thinking, pushing the boundaries and able to think outside of the box. Consulting background, experience providing recommendations across various loyalty concepts
We are seeking a Loyalty Strategist to join our team and hit the ground running. This person will be part of the team to create the development and optimization of innovative customer loyalty, rewards and engagement strategies for clients and prospects. The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to clients to support and lead the development of comprehensive and bold loyalty strategies supporting credit and non-credit loyalty programs.
The successful candidate will have broad knowledge of customer engagement practices, best in class engagement programs both within the retail space as well as across other industry verticals and rewards program. This role will oversee value proposition ideation and consumer engagement strategies.
Essential Responsibilities:
Provide loyalty and rewards program thought leadership both verbally and in writing for internal and external consumption.
Work with internal client teams to assess and define client loyalty strategy, capabilities and reward program needs and objectives to ensure loyalty solutions are aligned with client's brand.
Maintain an awareness of external market customer engagement and loyalty program trends and best practices.
Partner with client teams to lead assessments and identify data needs including customer spend behaviors and customer research.
Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.
Lead and present to various levels of leadership at clients sites.
Manage multiple client engagements simultaneously.
Qualifications/Requirements:
Bachelor's Degree required or, in lieu of a degree, a high school diploma and 8+ years of work experience in business strategy development, loyalty strategy or customer experience.
8+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.
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