Uncover insights, empower decisions, and drive business growth through data analysis.
What you'll do:
· Collect, collate and analyze marketing and sales data across B2B systems.
· Conduct exploratory data analysis and generate data-driven hypotheses.
· Analyze marketing data to identify trends, valuable patterns and relationships in large datasets and develop actionable insights.
· Prepare accurate and insightful reports for executive and leadership teams.
· Communicate findings and progress to stakeholders through reports and documentation.
· Collaborate with third-party data vendors to assess, access and integrate firmographic, technographic, and demographic information.
· Design and automate dashboards to improve understanding of marketing data performance.
· Build and run ad-hoc reports to answer business questions and support data-driven decisions.
What you'll need to Succeed:
· 3-5 years of experience as a hands-on analyst in an enterprise setting, leveraging Marketo, Salesforce, Microsoft Dynamics, and similar tools.
· Understanding of CRM systems like Salesforce and Microsoft Dynamics.
· Strong understanding of B2B sales & marketing practices, principles, KPIs, and data types in large, complex organizations.
· Excellent written and verbal communication skills.
· Advanced Excel skills and experience with data platforms like Hadoop and Databricks.
· Expertise in querying, manipulating, and analyzing data using SQL and/or similar languages.
· Familiarity with logical data architecture and cloud data solutions.
· Proven proficiency with a data visualization tool like Tableau or Power BI.
· Strong attention to detail with data quality control and integration expertise.
· Experience with data enrichment processes and best practices.
· Results-oriented, self-directed individual with multi-tasking, problem-solving, and independent learning abilities.
· Ability to thrive in ambiguous environments and manage multiple tasks effectively.
· Experience working remotely or in a distributed team environment.
