Salesforce Marketing Cloud Campaign Associate

Key Responsibilities

• Manage campaign requests from intake through execution and closure.
• Review campaign briefs and confirm that required content, audience details, approvals, and deployment instructions are complete.
• Coordinate with marketing, creative, data, compliance, and technology teams to support campaign delivery.
• Set up and schedule email and SMS campaigns in Salesforce Marketing Cloud using approved templates and processes.
• Upload and validate campaign content, audience files, suppression lists, and deployment details.
• Perform pre-deployment quality checks, including:
• Content and formatting review
• Link validation
• Personalization testing
• Audience and suppression validation
• Sender and subject-line checks
• Mobile and desktop rendering review
• Approval confirmation
• Conduct test sends and coordinate stakeholder review and sign-off.
• Schedule and launch campaigns based on approved deployment calendars.
• Monitor campaign launches and escalate delivery, data, content, or system issues.
• Track campaign status, dependencies, approvals, risks, and completion dates.
• Maintain campaign calendars, execution checklists, trackers, audit records, and standard operating procedures.
• Prepare basic post-campaign reports using delivery, open, click, bounce, and unsubscribe metrics.
• Support campaign reconciliation by confirming that scheduled campaigns were successfully deployed.
• Identify recurring operational issues and recommend process improvements.
• Ensure adherence to campaign governance, data privacy, consent, and unsubscribe requirements.
• Support urgent or high-priority campaign requests when required.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Operations, Information Technology, or a related field.
• 3+ years of experience in marketing operations, campaign operations.
• Experience supporting email or digital marketing campaign execution.
• Familiarity with Salesforce Marketing Cloud, particularly Email Studio and Journey Builder.
• Strong attention to detail and ability to follow structured processes.
• Ability to manage multiple campaign requests and competing deadlines.
• Strong coordination, documentation, and stakeholder communication skills.
• Experience using Excel or Google Sheets for campaign tracking and data validation.
• Strong problem-solving skills and the ability to escalate issues appropriately.