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Job Details

Skills

JavaScript
Web Technologies
Stakeholder Management
GA4 and Google Tag Manager
server-side tagging and data layer design
marketing technology

Summary

Role: Senior Google Analytics Digital Measurement Strategist

Location: Remote (Need to work in EST hours)

Duration: 12 Months

Position Summary

We are seeking a Senior Digital Measurement Strategist to assist the client with digital measurement governance, analytics implementation, and data quality efforts for our ecommerce business. This role is responsible for ensuring analytics and marketing technologies are implemented accurately, perform efficiently, coply with privacy requirements, and deliver meaningful business insights. The ideal candidate combines deep expertise in GA4, GTM, server-side tagging, and consent management with the ability to translate business requirements into scalable measurement solutions.

Key Responsibilities

Measurement Strategy & Governance

Own measurement strategy, governance standards, and implementation best practices.
Partner with business, product, marketing, and engineering teams to define measurement requirements and success metrics.
Ensure analytics implementations align with business objectives and reporting needs.
Maintain measurement documentation, taxonomy standards, and tracking inventories.

Tag Management & Compliance

Own and maintain Google Tag Manager (web and server-side) implementations.
Design and govern data layer architecture to support analytics and marketing use cases.
Implement, QA, and optimize GA4 tracking, marketing pixels, and server-side integrations.
Partner with Legal and Privacy teams to ensure compliance with GDPR, CCPA, CPRA, and consent requirements.
Manage consent-aware tracking through platforms such as Clarip, OneTrust or TrustArc.
Monitor tag performance, identify implementation gaps, and drive continuous optimization.

Data Quality & Analytics

Serve as the steward of analytics data quality and tracking accuracy.
Conduct audits to identify tracking inconsistencies, duplication, and measurement gaps.
Develop monitoring and QA processes to proactively identify issues.
Support reporting and analytics teams by ensuring data is accurate, accessible, and actionable.
Work alongside product managers, developers, QA and data engineering teams to ensure GA tracking is implemented correctly and drives insights.

Stakeholder Collaboration

Extremely strong stakeholder managements skills.
Extremely strong verbal and presentation skills.
Present recommendations and findings to technical and non-technical audiences.
Act as the primary measurement subject matter expert across teams.
Build trust through transparency, data accuracy, and strategic guidance.

Qualifications & Skills

Must Have

Advanced experience with GA4 and Google Tag Manager.
Experience with server-side tagging and data layer design.
Knowledge of consent management platforms and privacy regulations.
Strong understanding of JavaScript and web technologies.
Experience troubleshooting analytics and marketing technology implementations.
Excellent communication and stakeholder management skills.

Preferred

BigQuery and Looker Studio experience.
Experience with Conversion APIs (Meta CAPI, etc.).
Ecommerce analytics and experimentation experience.
Familiarity with attribution and digital marketing measurement

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90719156
Position Id: 2026-12023/75947
Posted 7 hours ago

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Only for W2Senior Google Analytics Digital Measurement Strategist Position Summary We are seeking a Senior Digital Measurement Strategist to assist the client with digital measurement governance, analytics implementation, and data quality efforts for our ecommerce business. This role is responsible for ensuring analytics and marketing technologies are implemented accurately, perform efficiently, coply with privacy requirements, and deliver meaningful business insights. The ideal candidate combin

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We are actively looking for the below role, Digital Analytics Engineer / Senior Google Analytics Digital Measurement Strategist Location: Remote (NYC,NY) Position Summary We are seeking a Senior Digital Measurement Strategist to assist the client with digital measurement governance, analytics implementation, and data quality efforts for our ecommerce business. This role is responsible for ensuring analytics and marketing technologies are implemented accurately, perform efficiently, coply wit

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Senior Google Analytics Digital Measurement Strategist

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