RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager IV to join their team. This role can be remote or in the following locations: Mountain View, San Francisco, Los Angeles, San Diego. The Marketing Manager reports to the Staff Lifecycle Marketing Manager.
Summary:
Using customer data, insights, and marketing automation tools, this role focuses on creating and executing campaigns to engage, retain, and delight our Small Business customers throughout their lifecycle.
Duties:
* Collaborate with product marketing, go-to-market teams, analytics, and fi nance to assess business problems within segments, audiences, and cohorts, identifying strategies to drive measurable impact
* Create and execute advanced lifecycle strategies across email, SMS, push notifi cations, in-product messaging, and landing pages using segmentation tactics like cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
* Apply predictive models and insights to improve customer experience and retention
* Develop and implement strategies to enhance trial conversion, retention, upgrades, platform adoption, pricing discounts, and more
* Leverage gamifi cation best practices to drive product adoption, develop customer habit loops, and increase engagement across lifecycle stages
* Build comprehensive schedules-from project kickoff to campaign deployment and results tracking-while managing stakeholder expectations and effectively communicating timelines
* Partner across product marketing, engineering, analytics, operations, creative, and legal teams to drive initiatives that optimize the end-to-end customer experience, without direct reports
* Recommend A/B test plans to assess growth strategies, onboarding effectiveness, retention improvement, and trial conversion optimization, and analyze results with analytics teams
REQUIREMENTS:
* BA/BS degree required; Business, Marketing, or a related field is highly preferred
* 5+ years of Lifecycle Marketing required
* Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
* Broad expertise in CRM marketing channels (email, SMS, push notifi cations, in-product ads) with hands-on profi ciency in one or more channels
* Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
* Experience with tools and platforms, including Google Docs, Sheets, Slides, and visual collaboration tools such as Miro or Mural
* Data analysis and reporting using dashboards like Tableau and Amplitude
* Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
* Proficiency in creative design tools such as Figma or Canva for prototyping and design development
* Strong skills in prioritization, organization, collaboration, and communication to lead cross-functional initiatives effectively in a fast-paced, matrixed environment
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2185882
- Posted 2 hours ago
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