Social Media & Content Growth Manager
Mel's Builders & Design Inc. - Los Angeles, California
Company: Mel's Builders & Design Inc.
Industry: Luxury Residential Construction | Foundation & Rough Framing | Wildfire Defense
Location: Los Angeles - Hybrid/On-Site Preferred
Position: Social Media & Content Growth Manager
About Mel's Builders
Mel's Builders is a Los Angeles construction company specializing in high-quality residential construction, foundation, rough framing, luxury custom homes, and wildfire-defense solutions.
We are looking for a creative, aggressive, and results-oriented Social Media & Content Growth Manager who can help turn our construction projects, expertise, and jobsite activity into compelling content that generates attention, followers, homeowner inquiries, builder relationships, and new projects.
What You Will Do
Social Media
Manage and grow:
- Instagram
- TikTok
- Facebook
- YouTube
- LinkedIn
Content Creation
Create and publish:
- Instagram Reels
- TikToks
- YouTube Shorts
- Stories
- Before & after videos
- Jobsite walkthroughs
- Construction education videos
- Project progress videos
- Foundation and framing videos
- Luxury-home content
- Wildfire Defense content
- Owner/CEO videos
- Client/project stories
- Behind-the-scenes content
- Educational construction tips
- Frequently asked questions
- Trending construction content
Content Strategy
Develop a weekly and monthly content calendar.
Identify:
- Strong hooks
- Trending topics
- Relevant sounds
- Construction trends
- Viral formats
- SEO keywords
- Hashtags
- Local Los Angeles opportunities
- Homeowner questions
- Builder topics
Turn one piece of content into multiple platform-specific posts.
Lead Generation
The goal is not simply to gain followers.
The goal is to generate:
Attention ? Followers ? Engagement ? DMs ? Leads ? Estimates ? Projects You will help develop calls-to-action such as:
"DM us for a foundation estimate."
"Send us your plans."
"Need rough framing? Contact Mel's Builders."
"Building in Los Angeles? Let\'s talk."
Jobsite Content
The ideal candidate should be comfortable visiting construction sites and filming original content.
You may be required to:
- Film jobsite videos
- Interview the owner/foreman
- Record construction processes
- Capture before/after footage
- Photograph completed work
- Record short educational videos
- Organize the company\'s video library
Editing
Experience with tools such as:
- CapCut
- Adobe Premiere Pro
- Final Cut Pro
- Canva
- Photoshop
- AI video tools
is preferred.
Analytics
Track monthly:
- Followers
- Reach
- Views
- Watch time
- Engagement
- Shares
- Saves
- Profile visits
- Website clicks
- DMs
- Leads
- Cost per lead when applicable
- Best-performing content
We want to know
what is working and why. Requirements
The ideal candidate has:
- 2+ years of social media/content experience
- Strong short-form video skills
- Excellent understanding of Instagram and TikTok
- Strong writing and communication skills
- Understanding of social-media analytics
- Experience with construction, real estate, architecture, remodeling, or related industries preferred
- Ability to create strong hooks
- Ability to work independently
- Ability to meet deadlines
- Professional communication
- Creative mindset
- Knowledge of AI content tools
Strongly Preferred
- Local to Los Angeles
- Can visit jobsites
- Has construction/real-estate content experience
- Has demonstrated account-growth results
- Comfortable appearing on camera or directing others on camera
Compensation
Initial 30-day paid trial. Compensation will be based on experience, skills, portfolio, and responsibilities.
Potential structure:
Part-time: $1,500-$2,500/month
Full-service: $5,500-$7,000+/month
Final compensation will be determined after reviewing the candidate\'s portfolio and capabilities.
30-Day Trial
During the first 30 days, the candidate will be evaluated on:
- Quality of content
- Consistency
- Creativity
- Video editing
- Engagement
- Audience growth
- Lead generation
- Communication
- Understanding of the Mel's Builders brand
- Ability to turn construction projects into compelling stories
How to Apply
Please send:
- Resume
- Portfolio
- Three social media accounts you personally managed
- Examples of your best Reels/TikToks
- Analytics showing growth from at least one account
- Your monthly pricing
- Your availability
- Your location
- Whether you can visit Los Angeles jobsites
- What you would do differently with the Mel's Builders social media accounts
REQUIRED TEST
Before being hired, candidates may be asked to take one existing Mel's Builders construction video and create:
- 1 Instagram Reel
- 1 TikTok
- 1 caption
- 3 hook options
- 1 call-to-action
- 5-10 relevant hashtags
We are looking for someone who can help build Mel's Builders into one of the most recognized construction brands in Los Angeles. On time. On budget. Beyond expectations. Employment Type: Full Time
Salary: $50,000 - $70,000 Annual
BonCommission: No
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