Job Title: Senior Product Designer (Growth & User Experience)
Location: Minneapolis, MN
Job Summary We are seeking a highly experienced and data-driven Senior Product Designer with a strong background in UX and a proven track record in Product-Led Growth (PLG) strategies. This role is critical in shaping the user experience of our product, focusing on driving customer activation, engagement, and long-term value. You will be instrumental in understanding users deeply, identifying opportunities for improvement across the entire customer journey, and translating insights into impactful design solutions.
Key Responsibilities
- Apply extensive practical UX experience to design intuitive and effective user interfaces and interactions.
- Lead the design process from concept to execution, including interaction design, information architecture, prototyping, and usability testing.
- Proactively identify and implement strategies to reduce cognitive and interaction friction for users.
- Collaborate closely with engineering and product management teams to ensure design feasibility and successful implementation.
Customer Journey & Systems Thinking
- Map and analyze the end-to-end customer journey, identifying key touchpoints, bottlenecks, and dependencies.
- Employ systems thinking to optimize the overall user experience and product ecosystem rather than focusing solely on isolated screens or funnel stages.
- Develop strategies to improve user flow and streamline interactions across the entire product.
Product-Led Growth & Activation Expertise
- Design and iterate on critical user flows including trials, onboarding, activation, and self-service experiences.
- Develop and optimize conversion loops, adoption strategies, and mechanisms for progressive discovery of additional product value.
- Champion a Product-Led Growth mindset, ensuring that the product itself drives acquisition, retention, and expansion.
Analytics & Product Instrumentation
- Leverage strong quantitative skills to define and track key product metrics.
- Define activation and value events, behavioral funnels, and adoption metrics.
- Collaborate with engineering to define telemetry requirements for robust product instrumentation.
- Design and analyze experiments to measure the impact of design changes and product initiatives.
- Ensure that usage depth, measurable expansion, and trusted usage telemetry are central to product development.
User Research & Discovery
- Conduct direct user research, including customer observations, interviews, and usability studies.
- Gain a deep understanding of user workflows and underlying needs.
- Differentiate between stated user requests and underlying problems.
- Utilize research findings to inform product strategy, prioritize features, and drive iterative design improvements.
Required Skills
- Extensive UX design experience with practical application of UX principles.
- Product-Led Growth (PLG) expertise, including onboarding, activation, and conversion optimization.
- Interaction design, information architecture, prototyping, and usability testing.
- Strong analytical and quantitative skills.
- Product metrics definition, tracking, and experiment design.
- User research methodologies including interviews, usability studies, and workflow analysis.
- Systems thinking and customer journey optimization.
- Strong communication and cross-functional collaboration skills.
- Ability to translate complex user needs and business goals into effective design solutions.
Preferred Skills
- Experience with product instrumentation and telemetry.
Qualifications
- Proven experience as a UX Designer, Product Designer, or similar role with a strong emphasis on practical application of UX principles.
- Demonstrated expertise in designing for Product-Led Growth, including onboarding, activation, and conversion optimization.
- Solid understanding of interaction design, information architecture, prototyping tools, and usability testing methodologies.
- Strong analytical and quantitative skills, with experience defining and tracking product metrics and designing experiments.
- Proficiency in user research techniques, including interviews, usability studies, and workflow analysis.
- Excellent systems thinking capabilities and the ability to understand the broader customer experience.
- Ability to translate complex user needs and business goals into elegant and effective design solutions.
- Strong communication and collaboration skills, with the ability to articulate design decisions and rationale clearly.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, citizenship status, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.
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