Exp. Required: 5+ Year’s
FMCG Domain exp. mandatory
The Ecommerce Manager will lead the end-to-end commercial strategy, execution, and day-to-day management of client digital commerce ecosystem.
Key Responsibilities
Channel Management & Commercial Strategy
- Oversee and direct the end-to-end commercial strategy and execution across brand direct-to-consumer (DTC) storefronts, third-party marketplaces (e.g., Amazon), and emerging social commerce channels (e.g., TikTok Shop).
- Monitor channel profitability, net contribution (NC), and average selling price (ASP), implementing dynamic catalog and pricing tactics to ensure sustainable revenue growth.
- Supervise order fulfilment workflows, inventory planning, customer service standards, and operational logistics across all platforms to deliver seamless service levels.
Merchandising, Content & Customer Experience (CX/UX)
- Lead the customer experience roadmap, optimizing site navigation, conversion funnels, checkout experiences, and user journeys across web and mobile platforms.
- Drive digital shelf excellence by managing rich media, PDP enhancements, and A+ / Enhanced Brand Content for core catalog lines and New Product Developments (NPDs).
- Build and maintain an ongoing promotional and editorial calendar encompassing scheduled campaigns, gift-with-purchase (GWP) initiatives, and seasonal launches.
Performance Marketing & Cross-Functional Integration
- Partner cross-functionally to ensure coordinated, high-impact traffic-driving campaigns.
- Guide retention marketing initiatives, including customer lifecycle campaigns via email marketing, SMS flows, and loyalty programs.
- Collaborate with third party vendors to implement strategies
Data Analytics & Business Performance
- Monitor, analyse, and report on core e-commerce metrics (traffic, session conversion rates, customer acquisition cost, return on ad spend, repeat purchase rates, and channel margins).
- Translate behavioural analytics and channel data into actionable commercial recommendations for executive leadership and product development teams.
Qualifications & Experience
- Experience: 5–8 years of experience in eCommerce channel management. Strong expertise in Amazon growth management (brand building + performance marketing). Experience with global eCommerce operations (US markets) strongly preferred. Prior FMCG, Beauty, or Consumer Healthcare eCommerce experience desirable.
- Skills & Competencies
Ø Deep understanding of Amazon ecosystem (AMS, A+ Content, SEO, DSP, promotions).
Ø Strong analytical skills with ability to interpret data and drive insights-based actions.
Ø Proven commercial acumen with ownership of P&L or sales growth targets.
Ø Strong negotiation and relationship management skills with platform partners.
Qualifications: Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).Proficiency in Excel, PowerPoint; familiarity with Amazon Seller/Vendor Central and eCommerce analytics tools.
