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Job Summary
As part of the Strategic Planning and Performance Management team, the Specialist I is responsible for managing customer acquisition & retention budget & transaction planning for the Residential line of business. The successful candidate will have strong experience in sourcing, structuring, modeling, analyzing, and interpreting complex data sets into presentation and/or dashboard reporting for leadership. This role works closely with marketing channel owners and the finance teams to evaluate opportunities, set targets for go to market strategies and build counts and financial variance narratives
Job Description
Key Accountabilities
Lead collaborative process to develop robust, marketing transaction and budget forecasts that reflect thoughtful strategic planning, collaboration/coordination with channel managers, financial discipline and creative thinking
Design and implement data models and simulations to forecast trends and patterns using advanced analysis and tools such as Python and integrate into repeatable dashboard (Tableau/ Power BI)
Identify areas of improvement and implement solutions to streamline, integrate and automate processes using advanced analytics tools to improve efficiency and accuracy
Calculate and forecast profitability of campaigns; perform sensitivity analysis for key assumptions and market scenarios
Prepare business case evaluations-including NPV, ROI, and Customer Lifetime Value analyses to provide cost-benefit recommendations on channel proposals and initiatives
Create and lead management presentations on campaign and channel-specific key drivers/metrics/performance to optimize channel mix and spend
Education, Experience & Skill Requirements
7 years of work experience in quantitative business functions such as FP&A, Data Science, Revenue Management or Business Intelligence
Experience gained thru college degree or certifications is applicable to above skills (Bachelor's degree with 5+ years or Master's with 4+ years or equivalent 7+ years)
Bachelor's degree in Finance, Economics, Business or Data Analytics preferred
Must have advanced experience in data modeling, SQL and/or Snowflake, Python and data visualization tools (Tableau/Power BI)
Prompt engineering experience is a plus
Key Metrics
Excellent analytical, problem-solving organizational, and time management skills, with the ability to work independently, proactively pursue business growth opportunities as a self-starter, and manage diverse range of projects simultaneously
Ability to gain content knowledge quickly and a demonstrated ability to work effectively in a rapidly changing environment
On time and accurate delivery and development of insightful forecasts, marketing spend tracking and transaction planning
Strong oral and written communication skills, good presentation skills, and excellent interpersonal skills with the ability to work comfortably with all levels of employees, management and leadership
Track record of working cross functionally and holding other teams accountable for on-time and accurate contributions to processes
Ability to leverage advanced analytics tools to convert large complex data into actionable business insights via dashboard visualization
Job Family
Marketing
Company
Vistra Retail Operations Company
Locations
Irving, Texas
Texas
We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!
If you currently work for Vistra or its subsidiaries, please apply via the internal career site.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: 91172763
- Position Id: 40016535
- Posted 7 hours ago
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