Position: Digital Content Specialist
Location: Onsite Project @ Jersey city, NJ
Duration: 36 Months+
Client: Port Authority of NYNJ
Digital Content Specialist (DCS)
• Draft social media content for PATH accounts, including X (Twitter) and Facebook, and schedules campaigns for approval.
• Provide weekly lookahead of scheduled messaging campaigns, created locally or by the Port Authority’s Marketing Department, for review by PATH Management. Additionally, recommend any changes to pre-defined plan.
• Update the PATH Customer Correspondence Stylebook and Template Manual, as directed, to include social media response scripts for appropriate initial engagement with customers in real-time.
• Serve as a social media liaison during transit emergencies and weather-related events, providing accurate, clear and concise communication to the PATH
community as well as the traveling public, via PATH’s social media platforms.
• At the direction of PATH Management, prepare and post critical alerts and advisories notifying the traveling public of any incident or event regarding service
disruptions, closures, traffic conditions and any other operational changes that may affect travel on PATH.
• Coordinate with Port Authority Media, when necessary, to craft and execute social media messaging to ensure alignment with Port Authority messaging standards.
• Perform other necessary duties as directed by PATH Management.
• Participate in required training necessary to familiarize DCX Specialists with all aspects of PATH operations. This training includes, but is not limited to onboard training, organization chart overview, etc., and periodic re training, station and system tours. All training will occur during the employee’s shift at no additional cost to PATH.
Required
• Bachelor’s degree in digital communications, marketing, or related field.
• Minimum of three (3) years of customer service experience and engagement with customers on various social media platforms.
• Proven experience working with a social media management platform, such as Hootsuite.
• Proven experience working with a customer relationship management (CRM) platform, such as Salesforce.
• Proven short-form and long-form copywriting skills.
• Good judgement and proven success in addressing customer concerns with sensitivity and care.
• The ability to work independently with Standard Operating Procedures.
• Flexibility and ability to work various shifts, as needed.
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