About Us HEI Hotels & Resorts is proud to welcome the Freehand Los Angeles to our growing portfolio of distinguished properties. Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award winning food and beverage, and a community-driven atmosphere. At HEI, we understand that exceptional hotels are built by exceptional people. Our continued success is driven by our associates - the heart of every guest experience. Where people choose to work mat