REQUIREMENT_CITY - Malvern, PA
Role Name - Rolee: Adobe Target & Marketing Cloud Tech Lead
ROLE_DESCRIPTION -
Strong hands-on Adobe Target experience, including AB testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
Strong communication skills with the ability to explain technical concepts to product, business, analytics, design, and development partners.
Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.
Roles & Responsibilities
Lead end-to-end Adobe Target implementations for AB tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences.
Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Adobe Target implementations.
Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.
Generic Managerial Skills, If any
Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.
Skills: Digital : Amazon Web Service(AWS) Cloud ComputingCore Java
Experience Required: 8-10
