REQUIREMENT_CITY - Malvern, PA
Role Name - AEP Tech Lead
ROLE_DESCRIPTION -
5-7 years of hands-on experience with Adobe Experience Platform (AEP) and enterprise data collection platforms, including the design, implementation, and support of scalable customer-data and omnichannel experience solutions.
Deep, hands-on expertise with AEP, including XDM, data ingestion, identity services, Real-Time Customer Profile, segmentation, governance, destinations, and omnichannel audience activation.
Expert-level knowledge of AEP Web SDK, AEP tags, data-streams, Edge Network processing, event schemas, identity, consent, debugging, and implementation best practices.
Experience in designing and delivering enterprise integrations among AEP, Adobe Journey Optimizer, and Customer Journey Analytics to support real-time, connected and measurable omnichannel customer experiences.
Working knowledge of additional Adobe Experience Cloud products such as Adobe Analytics, Adobe Target, AEM, Real-time CDP, and Adobe compaign.
Strong understanding of customer-data architecture, event-driven systems, APIs, streaming and batch patterns, data modelling, personalization, identity resolution, journey orchestration, and coordinated omnichannel activation and measurement.
Experience with JavaScript or TypeScript, REST APIs, JSON, SQL, tag-management systems, browser developer tools, and cloud-based integration patterns.
Experience leading complex technical initiatives across multiple teams and influencing architecture, delivery, and governance without relying solely on direct authority.
Strong analytical, troubleshooting, documentation, and communication skills, with the ability to explain complex concepts to both technical and non-technical audiences.
Roles & Responsibilities
Own the end-to-end technical architecture and implementation strategy for AEP solutions across omnichannel
customer touchpoints, including web, mobile, email messaging, call center, branch, batch, streaming, and enterprise data sources.
Lead the design of Experience Data Model (XDM) schemas, datasets, identities, namespaces, merege policies,
Real-Time Customer Profile, audiences, sources, destinations, and omnichannel activation patterns.
Architect and govern AEP Web SDK implementations, including tags, data layers, event design, data-streams,
consent handling, identity collection, personalization, Edge Network integrations, and consistency across web, mobile and other omnichannel interaction points.
Design integrations between AEP and AJO, CJA, Adobe Analytics, Adobe Target, AEM and other Adobe or third-
party platforms to enable connected, real-time omnichannel journeys, personalization, measurement, and audience activation.
Partner with marketing, analytics, product, privacy, security, data engineering, channel and application teams to
Convert omnichannel use cases and customer-journey objectives into extensible technical designs.
Establish engineering standards for naming, schema composition, reusable components, environment and
Sandbox strategy, deployment, monitoring, testing and documentation.
Provide hands-on guidance, code and design reviews, troubleshooting, performance optimization, and root-
cause analysis for complex platform and integration issues.
Define technical guardrails for data quality, lineage, governance, privacy, security, consent, and responsible
audience activation.
Collaborate with Adobe and implementation partners to evaluate product capabilities, resolve platform issues,
and align the roadmap with enterprise priorities.
Generic Managerial Skills, If any
Experience implementing AJO journeys, campaigns, decisioning, offers, and real-time event triggers across
omnichannel touchpoints such as email, SMS, push, in-app, web, code-based experiences, and custom actions.
Experience configuring CJA connections, data views, calculated metrics, attribution, abd omnichannel or cross
channel analysis to measure end-to-end customer journeys.
Knowledge of Adobe Assurance, Experience Platform Debugger, observability tools, automated testing and
CICD practices for Adobe implementaion
Experience with regulated environments and enterprise privacy requirements, including consent, data retention,
access controls, and data-usage policies.
Active AEP certifications, or a comparable Adobe Certification in AJO, CJA, Real-Time CDP, Adobe Analytics, or
related Experience Cloud Solution, at Expert or Master level.
Experince guiding system integrators or consulting partners and evaluating solution designs, estimates and
delivery quality
Key Words to search in Resume
Adobe Experience Platform (AEP)
Adobe Experience Platform Web SDK AEP Web SDK
Experience Data Model (XDM)
Real-Time Customer Profile
Adobe Real-Time CDP (RT-CDP)
Adobe Journey Optimizer (AJO)
Customer Journey Analytics (CJA)
AEP Edge Network
AEP Data Collection Adobe Tags
AEP Identity Service Identity Resolution
AEP Segmentation Audience Segmentation
AEP Sources and Destinations
Datastreams
AEP Data Ingestion
AEP Consent Data Governance
Journey Orchestration
Adobe Analytics
Adobe Target
JavaScript TypeScript
REST API JSON SQL
Skills: Digital : Amazon Web Service(AWS) Cloud ComputingCore Java
Experience Required: 8-10
