Role Description
• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
• Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns).
• Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
• Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS).
• Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences.
• Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation.
• Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks).
• Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge.
• Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic.
• Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies).
• Perform root-cause analysis on production issues and implement fixes or workarounds.
• Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems.
• Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions.
• Participate in vendor working sessions to define technical requirements and surface product gaps.
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Required Skills
CDP & MarTech Platforms
• 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support).
• Audience/segment building.
• Identity resolution.
• Journey/orchestration tooling.
• Customer data activation.
• Personalization.
• Audience management.
Databricks & Data Platforms
• Strong Databricks experience.
• Delta Lake experience.
• Unity Catalog.
• Data-sharing connectivity.
• Build and maintain CDP integrations with Databricks/Delta Lake.
• Build ingestion pipelines for engagement feedback loops.
AWS & Streaming
• AWS experience.
• AWS MSK/Kafka.
• Event streaming integration.
• External publishing.
Marketing Platforms
• Adobe Campaign Classic.
• Adobe Campaign workflows.
• Campaign/journey setup.
• API-based integration.
• Airship.
• Infobip.
API & Integration
• REST API integration.
• API-first architecture.
• Composable architecture.
• Connector-based integration.
• API contracts.
• Integration with marketing execution platforms (ESP, push, SMS providers).
Web SDK & Tracking
• Experience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript).
• Behavioral/event data capture.
Experimentation & Personalization
• Optimizely.
• Bloomreach.
• CDP-supplied segmentation.
Production Support & Operations
• Strong troubleshooting skills.
• Root-cause analysis.
• Production support.
• Platform issue resolution.
• Sync failure resolution.
• Journey/campaign delivery issue resolution.
• Monitoring platform health.
• Data freshness monitoring.
• Audience count monitoring.
Documentation
• Strong technical documentation skills.
• Platform configuration documentation.
• Data flow documentation.
• Known issues and resolution documentation.
Stakeholder & Vendor Collaboration
• Partner with product/marketing stakeholders.
• Translate business requirements into CDP configuration and logic.
• Participate in vendor working sessions.
• Define technical requirements.
• Surface product gaps.
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