Summary
Support CDP (Customer Data Platform) as part of the Personalization Program covering
platform configuration, audience/segmentation build, journey/orchestration support,
integrations, enhancements, and ongoing production support. This is a broad CDP role,
not limited to integration work, it includes building and maintaining segments,
campaigns/journeys, governance and suppression logic, and troubleshooting issues
across the platform end-to-end.
Responsibilities
? Configure and maintain CDP data models, audience/segment definitions, and
identity resolution.
? Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy
access patterns)
? Design and maintain event streaming integration using AWS MSK (Kafka),
including external publishing.
? Build, configure, and maintain destination connectors to Adobe Campaign
Classic (email), Airship (push), and Infobip (SMS)
? Build and support journeys/orchestration logic, including governance and
suppression across overlapping member experiences
? Support integration work for experimentation/personalization layers (e.g.,
Optimizely, Bloomreach) consuming CDP-supplied segmentation
? Build ingestion pipelines for engagement feedback loops (delivery/engagement
events flowing back into Databricks)
? Scope and deliver platform enhancements as new use cases, channels,
audiences, or business requirements emerge
? Partner with product/marketing stakeholders to translate business requirements
into CDP configuration and logic
? Triage, troubleshoot, and resolve platform issues raised by business/marketing
stakeholders (e.g., segment/audience errors, sync failures, journey/campaign
delivery issues, data discrepancies)
? Perform root-cause analysis on production issues and implement fixes or
workarounds
? Monitor platform health (sync jobs, journey runs, data freshness, audience
counts) and proactively flag/address problems
? Maintain documentation for platform configuration, data flows, API contracts, and
known issues/resolutions
? Participate in vendor working sessions to define technical requirements and
surface product gaps
Required Skills
? 5+ years working directly in/on a CDP or similar MarTech data platform
(configuration, activation, and support)
? Hands-on experience with audience/segment building, identity resolution, and
journey/orchestration tooling
? Strong Databricks and Delta Lake experience (Unity Catalog, data-sharing
connectivity)
? AWS experience, particularly MSK/Kafka.
? REST API integration experience with marketing execution platforms (ESP, push,
SMS providers)
? Adobe Campaign Classic experience - hands-on with workflows,
campaign/journey setup, and API-based integration
? API-first, composable architecture / connector-based integration experience
? Experience implementing/maintaining a CDP Web SDK or similar client-side
event tracking SDK (JavaScript) for behavioral/event data capture
? Strong troubleshooting and root-cause analysis skills; comfortable being a
hands-on point of contact for business-reported issues
? Strong technical documentation skills
Preferred Skills
? Experience with Airship or Infobip specifically
? Experience with Optimizely or similar experimentation/feature-flagging platforms
? Retail or membership industry experience
? Experience supporting a live/production CDP platform end-to-end (not just
implementation)
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