JOB DESCRIPTION:
We are seeking a highly skilled and experienced Marketing Data Modeler/ Analyst with CDP hands on experience like Adobe Experience Platform. You will work closely with cross-functional teams to drive data ingestion modeling and activation across Adobe and third-party systems
AEP APIs: Hands-on experience with Adobe Experience Platform APIs to manage data ingestion, profile updates, schema modifications, and real-time/on-demand segmentation.
Roles:
Define and implement data modelling strategies for customer segmentation personalization and activation across channels
Collaborate with business stakeholders along with AEP Architect to align AEP capabilities with marketing analytics and customer experience goals
Support developer(s) to set up data pipelines for ingesting transforming and activating customer data using AEP tools like Data Collection Data Lake and Identity Services
Support developer(s) to design and implement schemas using XDM Experience Data Model and ensure data governance and compliance
Provide best practices for new channel sources onboarding into AEP, data model, data privacy best practices for CDP implementation
Conduct training sessions and create documentation for end-users and stakeholders
Perform data validation for ingested data, pipeline against sources
Monitor system performance troubleshoot issues and ensure data integrity and security
Provide documentation support
Qualifications
Requirements
Bachelors or masters degree in computer or related field
9 years in data platforms and good domain experience platforms 4 years in AEP implementation
1 to 2 years of experience in Adobe Experience Platform AEP development
Strong proficiency for data model, schema structure,
Experience with ingestion process using JSON and XML for CDP
Experience with data warehousing data modeling and data quality best practices
Design and develop data pipelines and integrations using AEP
Implement data modeling governance and security best practices
Troubleshoot and resolve data quality issues and performance bottlenecks
Collaborate with marketing product and data science teams to enhance customer experience
Familiarity with data privacy regulations including GDPR CCPA and DPDP Act
Analyze data trends to provide business intelligence and recommendations
Familiarity with Agile methodologies and project management principles
Excellent problem solving communication and stakeholder management skills
Experience with Marketing Data Lake in any of the platforms like AWS or Microsoft Azure
Ability to work independently and lead cross-functional initiatives
Strong verbal and written communication skills to articulate ideas and collaborate with crossfunctional teams
Additional Preferred Skills
Adobe Certified Expert Adobe Experience Platform
Experience with Adobe Experience Platform Web SDK and Mobile SDK
Exposure to marketing automation platforms and customer data platforms CDPs
IN PERSON INTERVIEW AT THE CLIENT LOCATION IS MANDATORY.
Never miss an opportunity! Create an alert based on the job you applied for.
