RESPONSIBILITIES:
A client with Kforce is seeking a Staff Product Marketing Manager, QuickBooks Payments to join their team in Mountain View, CA. The Product Marketing Manager will play a pivotal role in driving growth of our QuickBooks Services portfolio, targeting the QuickBooks Online (QBO) Small and Mid-Sized Business (SMB) audience across our Ideal Customer Profile (ICP) structure.
Summary:
By leveraging product, research, and monetization insights and data science best practices, you will craft the messaging and GTM motions that make QuickBooks Payments the obvious way SMBs get paid - creating demand, driving attach and activation, and deepening total payment volume (TPV) per merchant. Your mission will be to develop rich insights and sharp messaging that power campaigns across channels including lifecycle/ELM, paid media, in-product and platform adoption, direct mail, web, SEO/GEO, accountant, and sales - with the ultimate goal of growing the active merchant base, boosting consumption, and driving QuickBooks Payments revenue. Success Metrics: Operationalize annual QuickBooks Payments targets for active merchant and TPV/revenue growth.
Responsibilities:
* Support the Services ICP structure - translate ICP definitions (e.g., Growing Invoicers, Switchers, Mid-Market, Field Services) into targeted audiences, messaging, and GTM motions that map to where each customer sits in the funnel
* Write clear, compelling creative briefs that give cross-functional channel teams the strategy, audience, message, and success metrics they need to execute with speed and quality
* Project-manage complex, multi-channel campaigns end to end - own timelines, dependencies, owners, and launch readiness, keeping work on track across many moving parts
* Support ongoing operational rhythms - including reporting to leadership and channel partners, and maintaining a single source of truth for strategy, messaging, and performance
REQUIREMENTS:
* BA/BS required, MBA preferred
* 5-8+ years of experience in product marketing strategy and cross-functional execution
* Demonstrated messaging and positioning expertise - a track record of turning product capabilities into customer-ready value propositions, claims, and reasons-to-believe
* High level of creative craft - able to elevate creative quality and give constructive, craft-level feedback on cross-functional channel work
* Excellent project management and a process-oriented mindset for operationalizing complex, multi-channel campaigns with exceptional attention to detail
* Highly analytical and problem-solving orientation; Comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth
* Understanding of the SMB market; Experience in payments, fintech, or financial services preferred
* Demonstrated high levels of ownership, cross functional communication, responsibility, initiative, and the desire to drive significant, measurable performance results
* Proven ability to work collaboratively in a support role, taking direction from a senior leader while owning the execution of key tasks
* A proactive, resourceful individual who is comfortable navigating ambiguity and is driven by measurable results
* Excellent verbal, written/presentation, and interpersonal communication skills
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2187297
- Posted 1 hour ago
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