Own end-to-end architecture and technical delivery for Adobe Experience Platform implementations from data modeling and pipeline design through to downstream activation across PLG, retention marketing, enterprise marketing, and sales use cases
Design and govern ingestion and transformation pipelines for marketing data assets using Databricks, producing production-grade curated datasets in the enterprise data lake
Define and maintain the enterprise data model for AEP including schema design, identity resolution strategy, and activation logic
establishing standards applied across all business unit implementations
Lead data quality strategy across marketing data products, designing automated validation frameworks and remediation protocols that eliminate recurring quality and identity gaps at the source
Serve as technical lead and product owner for AEP implementations
gathering requirements from stakeholders, leading sprint planning, and driving architecture decisions for cross-functional use cases
Direct and govern implementation partner delivery (Infosys, Accenture, ACS)
setting architectural expectations, reviewing partner-produced work, and enforcing platform standards across all vendor implementations
Author enterprise-grade pipeline documentation
covering data lineage, transformation logic, schema standards, and governance policies
enabling vendor transitions and consistent architectural practice
Lead knowledge transfer and platform enablement for implementation partners and team members, building sustainable technical competency across engineering teams"
- Adobe Experience Platform (Schema & XDM design, segmentation)
- Data Engineering (Databricks pipeline development, Automated quality enforcement, Pipeline SLA monitoring)
- Enterprise data modeling
- Platforms & Integrations (AEP, Databricks, Marketo, WebData)
- AEP/CDP (AonA architecture, B2B Marketing Data Architecture)
- DBX Data and Pipeline going into AEP
- Stakeholder Requirements Translation
Required access/ platforms used:
- AEP (and Apps like CJA B2B and AJO B2B)
