Retention Marketing Manager
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
What's the role?
We're looking for a Retention Marketing Manager to join our team at Etsy and help implement a customer-first engagement strategy to drive buyer retention and long-term value. In this role, you will develop and implement automated lifecycle strategies across key owned channels-such as email, SMS, and push notifications-to deepen engagement with Etsy buyers, drive repeat visits, and grow customer lifetime value.
This role works cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration.
The ideal candidate is a strategic and technically skilled marketer with a strong understanding of lifecycle marketing, campaign execution, and personalization.
What's this team like at Etsy?
At Etsy, the Retention & Engagement Marketing team is a dynamic group of technical marketers who excel in creating personalized and impactful customer experiences. They use innovative technology and data analytics to craft tailored campaigns that develop positive relationships and drive customer loyalty with our 95M+ buyers and 8M+ sellers.
What does the day-to-day look like?- Develop and implement automated and personalized retention marketing strategies using email, SMS, push, and other owned channels
- Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
- Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
- Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
- Analyze performance and apply findings to future strategies and experiment
- Proven platform expertise to implement end-to-end campaigns with Braze or similar ESP
- Stay current with industry trends and best practices in lifecycle and retention marketing marketing, mobile engagement, and digital marketing.
- Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increases team agility
- Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis
- This role requires occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times and any urgent messages that need to be delivered
Qualities that will help you thrive in this role are:- 5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
- Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns.
- Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
- Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities.
- Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
- Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
- Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
- Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
- Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
- Understand the basics of data segmentation and attribution, including knowledge of SQL
- Experience using HTML to build and personalize marketing communications
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