Description
We are looking for an experienced Sr. Digital Marketing Manager to lead high-impact paid media initiatives that accelerate customer growth across multiple brands in Los Angeles, California. This role combines strategic planning with hands-on campaign management, requiring someone who can translate performance data into actionable decisions and meaningful business outcomes. The ideal candidate brings strong expertise in paid social, sharp analytical judgment, and the ability to work closely with cross-functional partners in a fast-moving environment.
Responsibilities:
Lead the planning, launch, and ongoing optimization of large-scale paid media campaigns with a strong emphasis on paid social performance.
Develop channel strategies, budget allocation recommendations, and testing plans that support acquisition goals and long-term growth.
Manage campaigns directly within advertising platforms, monitor results closely, and make data-driven adjustments to improve efficiency and conversion performance.
Partner with creative, ecommerce, analytics, and broader marketing teams to align media efforts with brand objectives and commercial priorities.
Evaluate campaign results, identify trends, and present clear insights and recommendations to senior leaders and key stakeholders.
Oversee media investment across multiple brands or business lines while balancing priorities, timelines, and performance expectations.
Build reporting frameworks and dashboards that provide visibility into spend, returns, and growth opportunities.
Contribute to team leadership by sharing best practices, improving workflows, and helping raise the overall quality of performance marketing execution.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00320-0013460596
- Posted 1 day ago
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