Description
We are looking for a Product Marketing Manager to join a long-term contract opportunity based in California. This role is ideal for an experienced marketer who can translate complex manufacturing execution, enterprise, and AI-related capabilities into compelling market narratives for sophisticated Aerospace & Defense buyers. You will take a hands-on approach to creating messaging, sales content, and launch materials that support extended enterprise sales cycles while partnering closely with product, security, solution engineering, and demand generation teams.
Responsibilities:
Shape and maintain clear platform positioning and campaign messaging across web content, visual storytelling, and customer-facing sales materials.
Convert customer insights from interviews, call reviews, and win-loss findings into refined personas, stronger messaging, and updated website content.
Ensure all outward-facing claims are accurate, approved, and supported by validated proof points and authorized customer references before publication.
Create business case materials and value-focused tools that help operations, quality, IT, and finance stakeholders evaluate the platform's impact.
Produce late-stage sales content that aligns product capabilities to buyer priorities and supports sales opportunities with persuasive decision-making assets.
Partner with product and security stakeholders to develop compliant security and regulatory content that addresses customer concerns with approved messaging.
Package practical use-case narratives around customer pain points and collaborate with solution engineering to align demos with those scenarios.
Build enablement resources such as buyer-specific talk tracks, introductory presentation decks, objection handling guidance, persona-based materials, and demo support content.
Deliver enablement for new initiatives and sales plays while coordinating with competitive intelligence efforts to strengthen market-facing differentiation.
Track how content and enablement contribute to pipeline progression, seller adoption, launch readiness, win rates, and sales cycle performance.
Requirements
7+ years of B2B product marketing experience, including senior-level ownership within complex enterprise software environments; experience in manufacturing software is strongly preferred.
Demonstrated success as a hands-on individual contributor who can independently write, build, and present high-impact marketing and sales assets.
Strong technical fluency, including the ability to understand product architecture, integrations, and the credibility of product claims and demonstrations.
Exceptional writing and communication skills with the ability to translate technical advantages into persuasive business value for enterprise buyers.
Proven experience developing business cases, value narratives, and ROI-focused tools that support long and high-stakes sales cycles.
Background in product launches, adoption measurement, and pipeline-focused marketing in close partnership with product and engineering teams.
Practical experience using AI tools in day-to-day work, with sound judgment in reviewing and refining AI-generated output.
Familiarity with call intelligence platforms such as Gong and comfort working in regulated settings where claims, references, and security content require approval.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00350-0013542907
- Posted 3 hours ago
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