RESPONSIBILITIES:
A client with Kforce is seeking a Remote Senior Video Program Manager, Content & Channel to join their team.
Summary:
The Senior Video Program Manager will translate strategic direction into flawless execution managing the channel, producing and shepherding video programs from ideation through publishing, and continuously optimizing videos for SEO + AI search discoverability, engagement, and product awareness. This requires deep YouTube platform expertise, good understanding of SEO and GEO practices, sound independent judgment on execution trade-offs, and the ability to work autonomously across cross-functional and agency partners while staying tightly aligned to business priorities and audience focus.
Duties:
* Own day-to-day execution of the Mid-market YouTube channel and video content programs in alignment with the overall YouTube strategy
* Serve as the operational lead: channel management, community management, video production/program management, and performance reporting
* Partner cross-functionally with internal teams (Comms, Search, Marketing, Sales and Customer Success) and external agencies to bring video programs to life
* Stay ahead of YouTube and search trends, platform and LLM features, and the competitive/creator landscape, and proactively bring optimization recommendations as feedback loop for video content
* Stay current on YouTube algorithm changes, platform features (Shorts, chapters, end screens, playlists, quiz, etc.), and emerging channel and creative trends, translating them into concrete optimization recommendations
REQUIREMENTS:
* Experience with communication and marketing programs for enterprise technology products and/or B2B software industry
* Experience in crafting messages and producing videos for mid-market and enterprise level business audiences
* Experience managing an editorial calendar, YouTube uploading, reviewing and editing videos with applied brand, GEO/SEO, and audience behavior best practices
* Hands-on experience managing various content projects related to product go-to-market, audience, and GEO/SEO improvements, and stakeholder management
* Strong understanding of SEO and GEO (Generative Engine Optimization) principles; Knows how to structure metadata, transcripts, and content so it surfaces and gets cited by both traditional search engines and AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini)
* Deep product curiosity and understanding; Comfortable learning about the client's product portfolio and product features, business objectives, target audiences, and the YouTube/creator competitive landscape to then apply these insights to shape channel and video programs
* Excellent leadership, strategic thinking, professional writing and communication skills
* Highly detail-oriented, with strong organizational and project-management skills
* Able to meet deadlines and work cross-functionally with teams to lead programs and get team alignment
* Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
* Able to juggle multiple video programs at once and take initiative to drive velocity and results with high-quality execution
* Proven ability to program manage and work cross-functionally across comms, creative, marketing, product, legal, and external partners
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2190128
- Posted 2 hours ago
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