Machine Learning Engineer - Brand Intelligence PredictThe OpportunityJoin us at Adobe as a Machine Learning Engineer (MLE 50) on the Adobe Brand Intelligence Predict team in San Jose, CA! Help us build the next generation of synthetic audiences, LLM-powered simulated consumers that let the world's biggest brands pre-test ads, campaigns, and content before a single dollar is spent.
What you'll Do- Design, build, and ship LLM-powered systems that simulate consumer audiences end-to-end, from proof-of-concept to production.
- Develop complex inference and reasoning harnesses on top of frontier LLMs, agentic flows, persona conditioning, retrieval, and sampling strategies tuned for distributional fidelity.
- Fine-tune LLMs on survey, panel, and behavioral data to improve alignment with real-world audience distributions; own the full loop from data curation through eval.
- Build the evaluation datasets, benchmarks, and harnesses that define what "good" means for synthetic audience quality - distributional fidelity, behavioral validity, subgroup calibration.
- Partner with product management, applied science, and engineering to translate a fast-moving research literature into shipping product features.
What you need to succeed- Substantial hands-on experience building LLM-based applications in production.
- Demonstrated experience designing and shipping complex inference harnesses on top of large language models (agentic systems, structured reasoning, sampling/decoding strategies, RAG).
- Hands-on experience fine-tuning LLMs with techniques including SFT, preference optimization (DPO/GRPO) and modern post-training tradeoffs.
- Experience with RLHF, RLAIF, or RL-based state alignment of LLMs.
- Proven track record of building evaluation datasets and harnesses.
- Proficiency in Python and strong grounding in data structures, algorithms, and modern ML tooling (PyTorch, Hugging Face, vLLM, W&B or equivalents).
- Hands-on knowledge of MLOps practices and pipelines.
- Familiarity with cloud ML services (AWS, Google Cloud Platform, Azure).
- Shipped a customer-facing Gen AI feature from proof-of-concept to production end-to-end.
- MS or PhD in Computer Science, Machine Learning, or a related technical field, or equivalent experience.
Nice to have
- Prior work on synthetic audiences, persona simulation, or LLM-based human behavior modeling.
- Familiarity with the synthetic audiences research literature (e.g., silicon samples, generative agents, SubPOP, HumanLM, DeepBind).
- Experience with public opinion or survey data (GSS, ANES, WVS, MIDUS) or panel-based consumer research data.
About the TeamAdobe Brand Intelligence Predict is reinventing how brands make marketing decisions. Today, brands launch campaigns and wait weeks for the market to tell them what worked. Predict changes that - by simulating audiences of LLM-powered synthetic consumers, brands can pre-test creative, messaging, and product concepts in minutes against statistically grounded models of their real customers.
We sit at the frontier of one of the most actively-evolving areas in applied AI. The synthetic audiences research field has moved from "what if we asked GPT to play the ultimatum game?" in 2022 to competing paradigms - prompt-based persona binding, supervised fine-tuning on survey distributions, and RL-based latent state alignment - in 2026. No one has won yet. Our mission is to bring that science into product, and to do it at the speed and quality bar of a startup inside the company whose products every brand on Earth already uses.
About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
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Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,500 -- $306,625 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $211,800 - $306,625
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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