Angry Birds Refuse to Launch on Windows Phones
Angry Birds launched into space yesterday on iOS, Android, PC and Mac. Yet their buddies on Windows Phones didn't make it to liftoff. Rovio, the company behind the Angry Birds franchise, told Bloomberg that it has no plan to release the new Angry Birds Space on the Windows Phone platform. Peter Vesterbacka, the CMO of Rovio, said the demand on Windows Phone is low, and there's too much work to support it. Which is unusual given that the original Angry Birds is a top seller on the Windows Phone Marketplace, where it sold at the pricier $2.99 (it costs $0.99 on iOS and is free on Android). This begs the question that if the demand is low for the top app on the Windows Phone, what chance do other app developers have on the platform? Why even bother, seems to be the attitude of Rovio. “We’re the No. 1 app in the Windows Phone app store, but it’s a big undertaking to support it, and you have to completely rewrite the application,” Vesterbacka said. Worry not fellow Windows phone users. In a recent mobile developer report published by Appcelerator and IDC, 37-percent of survey correspondents said they are very interested in developing for Windows Phone 7. That is far from iOS's 88 to 89 percent, and Android's 66 to 79 percent. So Microsoft must be reassured somewhat that mobile developers place it in third place for mobile operating systems . To put things into perspective, BlackBerry's smartphone and PlayBook fell into a 2-year low (at least) at just 16 percent and 11 percent, respectively. Other underdogs, including HP's TouchPad, webOS smartphones and Symbian devices, are in the single-digit. Update: Rovio CEO Mikael Hed told Reuters that the company is now working to bring Angry Birds Space to Windows Phone, dismissing earlier claims by CMO Peter Vesterbacka.