Christina Smith is a Connecticut-based Web developer who creates arresting online visuals including logos, photos and website look and feel. (She also dabbles in cake design). She got her Bachelor of Science in digital media from Marist College in Poughkeepsie, N.Y., in 2007 and shortly after landed a job as a graphic designer for the New Jersey design and development company HG Media, eventually becoming its lead designer. Currently, she’s a senior designer at the full service marketing agency Smartfish Group in Fairfield, Conn. She spoke with us about the skill sets needed for creative Web development work.
Advice to N00bs
“I know it sounds like a cliché, but my hard advice for people entering the field is to be prepared to be constantly learning and adapting,” Smith says. “Web design and development is a space that, like all technology, will never stop evolving.” Smith notes that the programs she learned a few short years ago are becoming obsolete. As they fade, she’s having to rapidly acquire new skills. The always-developing WordPress is a case in point. Even when changes aren’t grandiose, programs advance from release to release so, “it’s only to your benefit to know the newest tools and capabilities available.”