[youtube http://www.youtube.com/watch?v=N0OAB1gtCO4&w=560&h=349]
Tony Hsieh, CEO of
Zappos, built a successful retail company based on the value of personal and professional happiness. It became the basis of his best-selling book,
Delivering Happiness. Given the popularity and public interest in his company and the success of the book, he decided that others could benefit from his concept.
![HappyFace](http://dicenews.files.wordpress.com/2011/07/happyface.jpg)
Along with partner Jenn Lim, the two of them started
Delivering Happiness to help others apply happiness to their company. I spoke with Lim, Delivering Happiness’s CEO and "Chief Happiness Officer," at the Future of Web Apps Conference about what it takes to apply happiness to a company. “It makes good business sense, common sense, and ethical sense,” says Lim. “When your employees are happy, then you have a more productive workforce.” In a nutshell, it’s rather simple to build a “happiness” business model, Lim contends. The hard part is staying on track.