Main image of article Creating a Compelling Career Narrative: Your Story, Your Power

There’s an old story that goes something like this: Steve Jobs steps into the cafeteria at Apple headquarters and asks everyone assembled to name the most powerful person in society.

The employees offer all the answers you’d expect: the U.S. President, etc.

“No,” Jobs tells them. “The most important person is the storyteller.” He explains that a storyteller sets a society’s vision and goals, determining how millions of people will act and think.

Whether or not it’s true, it’s an interesting story with some truth at its center. You might not be Steve Jobs, but you can use stories to accomplish your career goals and secure what you want in life, including a higher salary.

Let’s dig into the salary aspect of things here: By framing your experiences as a compelling narrative, you can effectively communicate your value and potential to your manager. At a time when companies are doing their best to cut back on money and perks, your ability to tell a great story can help you earn more and hit your goals.

Crafting Your Story

Imagine this: you’ve asked for a meeting with your manager to discuss the potential for an out-of-cycle raise. You need to plan out your narrative beforehand. To create a compelling story, consider the following elements:
 

  • Identify Your Key Achievements: Highlight your most significant accomplishments, both quantitative and qualitative.
  • Highlight Your Unique Skills and Abilities: Emphasize the specific skills and abilities that set you apart from your peers.
  • Showcase Your Growth and Development: Demonstrate how you've progressed in your role and the steps you've taken to improve your skills.
  • Articulate Your Vision for the Future: Share your aspirations and how you plan to contribute to the company's future success.

Storytelling Techniques to Engage Your Manager

Once you’ve settled on your narrative, it’s time to give it some rhetorical polishes.

  • Use Vivid Language: Paint a picture with your words, using strong verbs and descriptive language.

  • Emphasize the Impact of Your Work: Quantify your achievements whenever possible and highlight the positive impact they've had on the team or the organization.
  • Use Storytelling Techniques: Weave a narrative that captures your manager's attention and evokes emotion.
  • Practice Your Pitch: Rehearse your story to ensure you can deliver it confidently and concisely.

The Importance of Practice

Practicing your pitch is essential to delivering a confident and persuasive presentation. By rehearsing your story, you can identify any weak points and refine your delivery. Consider practicing in front of a mirror, recording yourself, or practicing with a friend or colleague.

By crafting a compelling career narrative and effectively communicating your value, you can increase your chances of securing an out-of-cycle raise.