Everyone I met at the CIO Boot Camp at Interop was working at an established business, not a startup. One of their concerns: How do their ingrained processes, infrastructure and technology compete against startups that are launching their business without an IT department. VCs view IT as a big sunk cost. They believe one way of getting around that is to force their ventures to launch IT operations in the cloud. This empowers startups to come to market a lot more quickly. Mazi Fayazfar, Senior Director of IT at retailer IXIA, realizes that by using disruptive technology, startups have the agility to compete against big players.