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Your sepia-toned images could make Instagram and Facebook some serious cash.[/caption] Remember that photograph of your dog you snapped last week with your smartphone? The one you layered with a nifty Instagram filter? According to its newly revised Terms of Use, Instagram can sell Fido’s image for sweet, sweet cash. Nor can you expect a percentage of whatever Instagram and its partners earn from exploiting said image:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.”Nor does Instagram need to call an advertisement an advertisement: “You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.” Nor is Instagram providing its users with any sort of wiggle room, legally speaking: “By accessing or using the Instagram website, the Instagram service, or any applications (including mobile applications) made available by Instagram (together, the "Service"), however accessed, you agree to be bound by these terms of use ("Terms of Use").” A number of blogs and pundits have already jumped on the revised terms of service. Marc Rotenberg, executive director of the Electronic Privacy Information Center, even told The New York Times’ Bits blog that Instagram’s maneuver could expose it to blowback from state privacy laws: “Most states have laws that limit the use of a person’s ‘name or likeness’ for commercial purposes without consent.” While Instagram mentioned the changed terms of service in a Dec. 17 blog posting, it neglected to drill down into anything related to advertising. “Nothing has changed about your photos’ ownership or who can see them,” the post offered. “Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups.” Indeed, Instagram positions its policy changes as a better way to fight spam, detect fraud, and build better features. “Our updated terms of service help protect you, and prevent spam and abuse as we grow.”