If you’re looking to make a good impression at your next interview, we’ve got a piece of advice: know about the product as well as the company. A study from Glassdoor shows one major hurdle facing hiring managers is “informed candidates.” While companies want people who know how to do the job, they also want people to understand the specifics of the company and its operations. The study shows job seekers are “more informed than ever before thanks to transparency and more information available online,” and 88 percent of hiring managers feel an informed candidate is the best kind. In fact, those same managers would rather hire someone passively seeking a job – but who's well-informed about the company – than someone actively seeking but ultimately uninformed. Candidates who are informed undergo fewer actual interviews, get offers faster, are seen more positively heading into their roles, and have a better experience throughout the process. Once hired, according to Glassdoor’s survey, the informed candidates stick around longer, are more productive and engaged, work better with their teams, and are good sources for referrals. But how do you get informed? It starts at the beginning: If you’re being recruited, ask the person recruiting you for specifics. A job working on Apple’s cloud services sounds nice, but you'll want to know if the role focuses on something like Siri. In that specific instance, reading a few of Apple’s machine learning papers would be useful, as would brushing up on industry standards regarding data collection, privacy, and retention. It may also be worth looking into any particular stance a company has on issues related to the job you’re applying for. Facebook is set to hire over 10,000 employees for security and content review; if you were interviewing for one of those jobs, it would be worth knowing Facebook’s take on those issues before interviewing. Recruiters want you to land jobs, so it’s in their best interest to make sure you’re informed about the nuance's of a prospective employer's mission and product. It also sets you up for long-term success and a smoother hiring process, so next time you’re heading into an interview, make sure you ask the right questions (and do your research) beforehand.