William Sloan 123 B. St. Apt 1A Santa Clara CA 00000 000.555.1212 email@gmail.com

Marketing Database Analyst

An intuitive, innately collaborative professional seeking to leverage superb coding and reporting skills, a strong command of the SQL language, and a penchant for marketing and statistical analysis in a challenging position as a marketing database analyst. Highlight relevant technical and non-technical skills in your branding statement and profile section when applying for a hybrid position

• SQL Development • Teamwork & Communications
• Statistical Analysis and Research • Marketing Acumen
• Reporting and Dashboards • Strategy Development
Summarize job-related experience and accomplishments under major job-related competencies. It’s OK to cite examples from volunteer and paid work, training courses, part-time gigs, internships, etc., especially if you’re transitioning from a pure tech role.

Selected Competencies and Accomplishments

Database Expertise

  • Full lifecycle SQL developer and key technical resource for analysis, design, development and implementation of the marketing solutions environment.
  • Expert in MS SQL Server 2005 and MS SQL Server 2008.
  • Built test database environments using various technologies such as Linux, DB2, SQL Server, MySQL.
  • Created scripts for tables, views and data manipulation for the marketing team.
  • Designed queries using T-SQL and ANSI-SQL to elicit relevant customer information for development of reports utilized by marketing in forecasting, trending and results analysis.
  • Identified new data sources and remedied data quality issues that boosted campaign effectiveness by 10 percent.
  • Manage and develop mappings, scripts and schedules.
  • Assist the development team in the gathering and documentation of business requirements, analysis and design of reporting tools and data to support the marketing team.
  • Fulfilled customer segmentation and analysis requests in a deadline driven environment.
Statistical Analysis and Market Research
  • Analyzed marketing requirements and translated them into technical specifications.
  • Uncovered opportunities to acquire market share from major competitors by analyzing consumer sentiment data and competitor sales data.
  • Analyzed alumni donation patterns and behaviors while chairing a fundraising campaign for a major university.
Strategy Development
  • Helped formulate plans and key objectives for a marketing program to support the launch of CruiseURWay while serving on a cross-functional team.
  • Contributed ideas to major lead nurturing initiatives involving scoring, nurturing, triggering, gating etc.
  • Developed a comprehensive marketing strategy for a fictitious company as part of a strategic marketing course.
Teamwork and Communications
  • Liaised with customers, the public, municipal government, and other external sources as a corporate representative to the Santa Clara Business Alliance.
  • Facilitated meetings with marketing stakeholders and presented progress reports on major initiatives.
  • Recognized as “Team Player of the Quarter” by the SQL development team.
Show how you acquired your knowledge and skills by providing a brief, chronological summary of your work and other relevant experience.

Employment History

Super Cruise Lines 2008 to present
SQL Developer, assigned to marketing 2012 to present
Junior SQL Developer 2009 to 2011
Tech Support Level II 2008 to 2009
  • Responsible for designing, coding, testing, implementing, maintaining and supporting applications and supporting the marketing team.
ABC Retirement Solutions Summer, 2007
Database Team Intern
  • Performed database maintenance activities and implemented database change requests.

Other Relevant Experience

Santa Clara Business Alliance Corporate Representative
Santa Clara University Alumni Ambassador

Education and Training

Bachelor's Degree in Computer Science Santa Clara University
Marketing 101 and Statistics 101 Santa Clara Community College
Video and Podcast Training American Marketing Assoc.
Strategic Marketing Course UC Berkeley Extension
  Required reading: “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise, Christophe Morin

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