Sample Resume: Marketing Database Analyst (Hybrid)

William Sloan 123 B. St. Apt 1A Santa Clara CA 00000 000.555.1212 email@gmail.com

Marketing Database Analyst

An intuitive, innately collaborative professional seeking to leverage superb coding and reporting skills, a strong command of the SQL language, and a penchant for marketing and statistical analysis in a challenging position as a marketing database analyst. Highlight relevant technical and non-technical skills in your branding statement and profile section when applying for a hybrid position

Summarize job-related experience and accomplishments under major job-related competencies. It’s OK to cite examples from volunteer and paid work, training courses, part-time gigs, internships, etc., especially if you’re transitioning from a pure tech role.

Selected Competencies and Accomplishments

Database Expertise

• Full lifecycle SQL developer and key technical resource for analysis, design, development and implementation of the marketing solutions environment.
• Expert in MS SQL Server 2005 and MS SQL Server 2008.
• Built test database environments using various technologies such as Linux, DB2, SQL Server, MySQL.
• Created scripts for tables, views and data manipulation for the marketing team.
• Designed queries using T-SQL and ANSI-SQL to elicit relevant customer information for development of reports utilized by marketing in forecasting, trending and results analysis.
• Identified new data sources and remedied data quality issues that boosted campaign effectiveness by 10 percent.
• Manage and develop mappings, scripts and schedules.
• Assist the development team in the gathering and documentation of business requirements, analysis and design of reporting tools and data to support the marketing team.
• Fulfilled customer segmentation and analysis requests in a deadline driven environment.

Statistical Analysis and Market Research

• Analyzed marketing requirements and translated them into technical specifications.
• Uncovered opportunities to acquire market share from major competitors by analyzing consumer sentiment data and competitor sales data.
• Analyzed alumni donation patterns and behaviors while chairing a fundraising campaign for a major university.

Strategy Development

• Helped formulate plans and key objectives for a marketing program to support the launch of CruiseURWay while serving on a cross-functional team.
• Contributed ideas to major lead nurturing initiatives involving scoring, nurturing, triggering, gating etc.
• Developed a comprehensive marketing strategy for a fictitious company as part of a strategic marketing course.

Teamwork and Communications

• Liaised with customers, the public, municipal government, and other external sources as a corporate representative to the Santa Clara Business Alliance.
• Facilitated meetings with marketing stakeholders and presented progress reports on major initiatives.
• Recognized as “Team Player of the Quarter” by the SQL development team.

Show how you acquired your knowledge and skills by providing a brief, chronological summary of your work and other relevant experience.

Employment History

• Responsible for designing, coding, testing, implementing, maintaining and supporting applications and supporting the marketing team.

• Performed database maintenance activities and implemented database change requests.

Other Relevant Experience

Education and Training

  Required reading: “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise, Christophe Morin