Main image of article SXSW: Getting Your Boss to Send You
SXSW Interactive can be as much a professional development event as a Party for Geeks. Of course, if you ask your boss to send you, he's going to focus on the "party" part. But there are good arguments to make about why the trip to Austin can be a good thing for the company.  Here's how you can present them to your boss. Here's how to lead the conversation.