Google’s plan is to revamp YouTube so it can compete head on with both broadcast and Cable TV, as well as the likes of Netflix. Among other things, it plans a new home page for YouTube that will highlight about 20 channels centered on sports, arts and other topics.
Each channel will include several hours of original programming each week. The content will be “low cost,” though Google will supposedly spend as much as $100 million producing it. Other channels will be created from material already on the site. The Rebecca Black Show anyone?