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Global Media and Platform Strategy Group is responsible for overseeing paid and earned creator campaigns across ***''s portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, *** Games, and others across the US market. This role serves as the domestic thought leader for creator marketing, owning the local application of globally defined creator and media strategies and leading agency partners responsible for day-to-day execution. The Manager ensures best-in-class, media-led creator campaigns are delivered consistently across the US market, from briefing through measurement.

KEY RESPONSIBILITIES

Act as the US owner and subject-matter expert for creator marketing, serving as the go-to thought leader for creator strategy, trends, and best practices within the US market
Lead and oversee creator and media agency partners, setting clear direction, briefs, and performance expectations while agencies execute day-to-day campaign activation
Localize and implement global creator marketing strategies and frameworks for the US market, ensuring alignment with global priorities and domestic market relevance
Oversee end-to-end creator campaigns across social platforms, with a strong emphasis on media-led activations, ensuring quality, consistency, and performance
Partner closely with media teams and agencies to guide planning, optimization, and measurement in line with global models
Collaborate with cross-functional stakeholders (Brand, Media, Legal, Regional Marketing) to ensure creator activations deliver against defined business and marketing objectives
Support relationships with key licensors, ensuring alignment between global brand strategy and local creator execution
Provide strategic guidance on creator and talent selection in partnership with agencies to maximize ROI and achieve campaign KPIs
Ensure all creator content and integrations align with brand guidelines and comply with legal, regulatory, and disclosure requirements (including FTC guidelines)
Review and interpret campaign performance reporting, providing strategic insights, optimization direction, and recommendations to agency and internal partners
Build and maintain senior-level relationships within the US creator ecosystem, including agencies, platforms, and talent partners
Act as a feedback loop to global teams, sharing market-level insights, opportunities, and executional learnings

BASIC QUALIFICATIONS

Bachelor''s Degree
68 years of experience in creator or influencer marketing with a focus on digital platforms
Strong understanding of creator ecosystems, social platforms, and paid media-led creator activation models
Proven experience leading and overseeing agency partners responsible for campaign execution
Experience managing creator programs across multiple brands or audiences
Strong analytical and strategic thinking skills, with the ability to assess performance and guide optimization
Excellent communication, briefing, and stakeholder management skills
Experience working cross-functionally within a matrixed organization
Ability to manage multiple workstreams and priorities simultaneously
Strong interpersonal skills and comfort operating in ambiguity
Experience mentoring or supporting junior team members

PREFERRED QUALIFICATIONS

Existing relationships with creator, media, or social agencies in the US market
Understanding of US regulations, including COPPA and FTC advertising and disclosure standards
Experience using creator and influencer SaaS platforms such as Captiv8, CreatorIQ, or similar tools
Experience in kids, family, or other regulated categories is a plus

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: saicon
Position Id: 26-75204
Posted 11 hours ago

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Digital Marketing Manager

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