Job Title: Senior Email Marketing Specialist (SFMC & HTML/CSS)
Role Overview
We are seeking a data-driven and technically proficient Senior Email Marketing Specialist to lead the planning, execution, and optimization of end-to-end lifecycle campaigns. This role is a blend of creative strategy and technical "email engineering," requiring a deep understanding of how to build responsive, high-performing emails that render perfectly across all platforms. You will collaborate with digital stakeholders to manage a complex campaign calendar while proactively testing and analyzing data to drive business growth.
Key Responsibilities
Campaign Management: Lead the end-to-end execution of email marketing campaigns (45%), ensuring all deployments are optimized for engagement and conversion.
Technical Development: Troubleshoot and iterate on email code (HTML/CSS) to ensure mobile-first, responsive design. Use AmpScript (or similar) for advanced personalization and dynamic content.
Strategy & Testing: Proactively design A/B testing roadmaps. Analyze past campaign performance against industry benchmarks and present actionable recommendations to leadership.
Stakeholder Collaboration: Align with the broader digital team to maintain the project calendar (Jira) and manage expectations across multiple departments to ensure high-quality delivery.
Analytics & Compliance: Monitor campaign tracking via Google Analytics or Adobe Analytics. Ensure 100% adherence to CAN-SPAM, GDPR, and global deliverability best practices.
Tool Optimization: Leverage third-party tools such as Litmus, MovableInk, or Sparkpost to ensure rendering consistency and innovative user experiences.
Qualifications & Requirements
Technical Mastery: Solid understanding of HTML and CSS specifically for email. Advanced proficiency in AmpScript or a similar personalization language is required.
Platform Expertise: Hands-on experience with enterprise-level ESPs. Salesforce Marketing Cloud (SFMC) is highly preferred. Experience with Responsys, Silverpop, or MessageGears is a plus.
Analytical Skills: Knowledge of email testing, optimization approaches, and marketing tagging/tracking (GTM/GA). Understanding of SQL is a significant advantage.
Project Management: Proficiency in Jira or similar project management tools. Ability to meet tight deadlines in a dynamic environment with exceptional attention to detail.
Professionalism: Strong presentation skills with the ability to showcase wins and learnings to executive-level stakeholders. Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AllSTEM Connections is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AllSTEM Connections participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Additional Skills
(none specified)
AllSTEM Representative Contact Info
Account Executive:
Nichols
Branch Phone:
Location:
Ontario, CA
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: 80184143
- Position Id: 24cd8c47d2e4e19991ff05f0c7fa1624
- Posted 30+ days ago
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