Job#: 3049264 Job Description: Web Experience Marketing Analyst (Contract)REMOTEPay: $35.00 - $40.00About the TeamOur client is looking for a Web Experience Marketing Analyst who would be responsible for the strategy, measurement, and optimization of their website's marketing surfaces. We partner closely with product marketing, brand, and demand generation to experiment, measure, and continuously improve how users discover and adopt their products.
We're looking for a marketing analytics contractor who loves solving ambiguous problems with data, is comfortable working across multiple data sources (
e.g. FullStory/behavioral analytics, SQL, PowerBI, ADX), and can turn vague business questions into clear, actionable insights.
This contractor will collaborate closely with the Web Experience Product Manager and Director to support analytics across marketing programs, experiments, and broader site performance.
What You'll DoAs the Web & Marketing Analyst for the Web Experience team, you will own a range of measurement, reporting, and investigation workflows, including:
Core Responsibilities- Evaluate the impact of web projects (cross-team initiatives)-both proactively and in response to stakeholder requests.
- Run and evaluate web experiments using tools like Ninetailed and internal GitHub frameworks.
- Use FullStory to assess the impact of web design on engagement and usability.
- Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact.
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends.
- Collaborate with PMs and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses.
- Support page-level and flow-level investigations to identify issues or opportunities across GitHub.com's purchase and conversion paths.
What We're Looking ForRequired Skills- 5-7 years experience in web analytics and/or marketing analytics.
- Proficiency in A/B testing methodologies-including experiment design, implementation, and results interpretation-with a strong understanding of statistical concepts such as power, significance, and confidence intervals.
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics.
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches.
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations.
- Experience supporting marketing teams, growth teams, or web teams in understanding performance.
- Comfort context-switching across multiple stakeholders and incoming requests.
Nice-to-Have- Hands-on experience with FullStory or other behavioral analytics tool.
- Proficiency with SQL and comfort querying large datasets.
- Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly).
- Familiarity with BI tools like Power BI, Looker, or Tableau.
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
- Experience with GitHub's ecosystem or developer-focused products (bonus, not required).
Success in This Role Looks Like- Marketing teams get faster, clearer insights with less ambiguity.
- Web experiments are run and evaluated smoothly with reliable, repeatable methods.
- Monthly reporting becomes more comprehensive and easier to use.
- FullStory investigations uncover meaningful behavioral gaps and opportunities.
- The team gains confidence in measurement for marketing campaigns, site changes, and cross-org initiatives.
Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at
Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.
Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at or . Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.
UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.
Never miss an opportunity! Create an alert based on the job you applied for.
