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Job Title: Web/Content Development, Marketing and Sales - Marketing Manager 3
Location: Remote
Duration: Contract - 10 months
Pay Range: $38/hr. to $40/hr. (W2).
Job ID: 409231
About BCforward
BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Job Description
We are seeking a Web Marketing Analyst, Web Experience to join our dynamic team. The ideal candidate will have strong experience in web and marketing analytics, experimentation, and behavioral analysis and a proven ability to translate ambiguous business questions into clear, actionable insights that improve marketing performance.
Top 3 Must-Have HARD Skills & years of experience for each:
- Web/marketing analytics - 5+ years
- A/B testing and statistical analysis - 3+ years
- Web analytics and data analysis using tools such as Google Analytics and advanced Excel - 3+ years
Responsibilities:
- Evaluate the impact of cross-team web projects proactively and in response to stakeholder requests.
- Run and assess A/B tests using tools such as Ninetailed and internal frameworks, ensuring sound experiment design and interpretation.
- Use FullStory to evaluate engagement, usability, and design impact across key flows.
- Build ad-hoc analyses in Power BI and behavioral tools to answer questions on user behavior, funnel performance, and marketing program impact.
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends.
- Partner with product managers and marketers to scope ambiguous analytics requests into structured analyses.
- Conduct page-level and flow-level investigations across purchase and conversion paths to identify issues and opportunities.
Required Skills & Qualifications:
- 5-7+ years in web analytics and/or marketing analytics.
- Proficiency in A/B testing methodologies, including design, implementation, and interpretation; understanding of power, significance, and confidence intervals.
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation.
- Experience with Google Analytics or similar platforms for tracking, reporting, and interpreting web performance.
- Ability to refine loosely framed questions into structured analytical approaches.
- Strong communication skills with the ability to distill findings into actionable recommendations.
- Experience supporting marketing, growth, or web teams on performance measurement.
- Comfort context-switching across multiple stakeholders and incoming requests.
Preferred Skills:
- Hands-on experience with FullStory or other behavioral analytics tools.
- Proficiency with SQL and comfort querying large datasets.
- Experience with experiment platforms such as Ninetailed, Optimizely, or LaunchDarkly.
- Familiarity with BI tools like Power BI, Looker, or Tableau.
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
- Experience with developer-focused products or GitHub's ecosystem.
Why BCforward?
At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:
- Competitive compensation and benefits.
- Opportunities for growth with global clients.
- A supportive, inclusive culture that values innovation and people.
- Exposure to cutting-edge technologies and projects.
Role Logistics
- Schedule: Monday to Friday, 40 hours per week, standard core hours.
- Chance for extension: 6-12 months dependent on budget.
- Equipment: Standard PC provided.
- Team: Web Experience (Marketing). Reports to Director, Web Experience, with day-to-day collaboration with Product Manager, Web Experience.
About Our Commitment
BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Interested? Apply Now!
If this sounds like the right opportunity for you, please apply with your most recent resume.
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