Requirements
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8 years or more of experience in data science, marketing measurement, econometrics, applied statistics, or commercial analytics.
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Proficiency in causal inference, incrementality analysis, matched controls, synthetic controls, and difference-in-differences.
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Experience with experimental design, holdouts, power analysis, minimum detectable effect, baselines, lift, and confidence intervals.
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Experience with IQVIA, Circana, NielsenIQ, Rx/claims, retail sell-out, media, audience, and other commercial datasets.
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Experience with ROI measurement, media mix modeling, identity/exposure matching, data quality, bias assessment, and analytical validation.
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Excellent verbal and written communication skills
Responsibilities
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Design measurement frameworks linking marketing activity, audience exposure, and commercial outcomes to business decisions.
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Define pre-launch baselines, test/control structures, sample requirements, power calculations, and measurement approaches.
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Apply causal methods to quantify lift, incrementality, ROI, uncertainty, and other commercial performance outcomes.
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Analyze data quality, seasonality, pricing, promotions, exposure matching, selection bias, and comparison-group validity.
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Perform and validate analyses across sales, prescription, claims, retail, media, audience, and other commercial datasets.
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Document reusable measurement methods, analytical standards, reference implementations, and specifications for automation.
Founded in 1999, Resourcesoft, Inc. is a leading Technology Consulting and Professional Services organization. Headquartered in Marlborough, MA, the company serves the technology needs of its clients nationwide. Resourcesoft has often been recognized by prominent rating agencies for its exemplary growth and stability. With over two decades of industry experience, the Company has evolved as a front runner in enabling project optimization. We partner with leading organizations to provide technology solutions within the financial, insurance, education, government, publishing, healthcare and pharmaceutical domains. We take pride in mentoring a workforce that is well positioned to respond to the emerging IT trends and needs. With the employees at the crux of every business endeavor, our success is driven by our expertise in pairing the right talent with the best jobs in the technology sector. We forge long term, personalized relationships with our employees to advance their career to the next level. We engage them in technology centric client projects that provide opportunities for them to evolve, innovate and deliver world class products and services. Our career opportunities offer challenging assignments and exposure to emerging and cutting edge technologies. We are committed to providing our employees with the tools necessary to accelerate their career progression, while maintaining a healthy, work-life balance. We are deeply committed to providing a workplace ambience that is both challenging and fulfilling.
Resourcesoft is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
For more information about Resourcesoft and our services, please visit our website.
