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Job Details

Skills

Apex
Customer Relationship Management (CRM)
Data Modeling
HTML
JavaScript
SDK
SOAP
SOQL
Salesforce.com

Summary

Role- SFDC Marketing Cloud
Location- Remote

Job Description-

Salesforce Marketing Cloud Personalization (Interaction Studio)

Design, develop, and implement solutions in Salesforce Marketing Cloud
Build and manage multi‑channel campaigns using:
- Email Studio
- Journey Builder
- Automation Studio
- MobileConnect
Mandatory - Implement and manage real‑time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
Configure user tracking, events, and data models including:
- User profiles
- Product/content catalogs
- Behavioral and interaction data
Develop and deploy web personalization experiences such as pop‑ups, banners, and recommendations
Configure and manage Web SDK and sitemap configuration
Create dynamic and personalized email content using:
- AMPscript
- SSJS (Server‑Side JavaScript)
Design and optimize data models using Data Extensions
Build audience segments and targeting rules
Manage triggered and transactional messaging
Perform A/B testing and campaign optimization using performance insights
Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
Ensure accurate data capture, identity resolution, and customer profile consistency

Salesforce (CRM) – Required Understanding

Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
Experience with Marketing Cloud Connect and CRM–SFMC data synchronization
Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
Basic understanding of Salesforce data models, roles, profiles, and permissions
Nice to have knowledge on – LWC, Apex Trigger, Batch classes, SOQL

Collaboration & Stakeholder Management

Engage with customers and business stakeholders to understand requirements
Translate business and marketing objectives into scalable Salesforce solutions
Work closely with marketing, sales, and technical teams to ensure successful delivery
Provide implementation guidance and recommend best practices

Technical Skills

Hands‑on experience with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
Experience with data modeling, segmentation, and automation
Knowledge of APIs and system integrations
Understanding of event‑based tracking and personalization concepts.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90557102
Position Id: 9041356
Posted 8 hours ago

Fitment

Dice Job Match Score™

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Contact the job poster

Sai Vineeth Akula

Recruiter @ Incorporan Inc

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